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The Ewing Fashion Agency, during the week of the 15th – 21st of October, will be bringing you six whole days of fantastic fashion, interviews, meet the designer sessions, charity auctions and models auctions from the EFA Fashion District at Saint Helene. The agency has selected Second Style magazine as communication partner to maximise market the event for maximum exposure. Confirmed designers include Shai Delacroix, Aveda Institutes and Megg Demina.

This week, some aggressive auditioning took place to find the most delectible and stylish male and female models to take part in the events. Pictured below EFA Top Model Laydeebird Chasity and model Tempest Henessy interviewing EFA FAshion Week model hopefuls from left to right are delectible male model Takeshi Hiama of Essence Magazine, Yenneffer Dielli and Graciana McMillan of FACES imaging agency at the Chocolate Runway.

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The agenda for the week is as follows:

Monday
Fashion Show & Meet the Designer
(where people meet the designer after the show and ask questions)

Tuesday
Fashion Show & Meet the Designer
(where people meet the designer after the show and ask questions)

Thursday
Fashion Show & Meet the Designer
(where people meet the designer after the show and ask questions)

Friday
Fashion Show & Meet the Designer
(where people meet the designer after the show and ask questions)

Saturday
Charity Auction & Inventory clear-out
At the charity auction, items donated by designers will be presented by models and bid for by people – all proceeds go to charity. There will also be pre-packed items scattered around (inventory clean-outs) that people can buy.

Sunday
Model auction & closing party for fashion week at the designer lounge. The model charity auction gives a chance for new and established models alike to get exposure and work with designers. All participating models have agreed not to take payment for the final two days of the show (the Saturday charity auction and the Sunday model auction). Models will be presented to the crowd and designers will bid to work with them. All proceeds raised from this event will also be donated to charity. This will be a fun event and a great opportunity for designers also to find a muse whilst “giving back”.

ICONICA Designer club lounge

The week will end with a closing party at the newly built ICONICA designer club lounge launch – by a well-known music label present in Second Life. ICONICA is a club built and run by the Ewing Fashion Agency and dedicated to Second Life fashion designers and “friends” of EFA. Based on an elevated platform, it features a beautiful outdoor area for relaxing and meeting fellow designers and an indoor club lounge for kicking back and catching up with friends over a coffee. Club lounge access will be managed by list and and group membership, therefore members will be able to escape to a relaxed environment and not be disturbed. The club lounge is a spacious area decorated with deep dark wooden plannels, that create a warm, classic and cosy feeling. It is also an ideal meeting place for conducting meetings with clients – inspirational and aesthetically pleasing. Please contact the agency for further information and access list queries.

Taking part in EFA Fashion Week 

If you are interested in taking part in the EFA Fashion week as a model, designer, performer, sponsor or would like exclusive coverage as a journalist, then please contact the ageny via our boog or in-world.

Go to the EFA Fashion Week page for up to date event information.

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