October 2007


After the stress and mayhem of the EFA Fashion Week, we are pleased to anounce the winners of the have your rent paid for two whole months competition.

1st Prize – Pheonix Chapman

2nd Prize – Payton Heron

3rd Prize – Goodwillstacy Stindberg

All properties have been a bonus 50 prims for your enjoyment. Thank you to all who entered and congratulations the three winners – we kindly request all winners to claim their prizes by 4th of November, after which the prizes will be re-assigne if not claimed.

Models’ Question Time is an amazing opportunity for anyone interested to ask questions, get valuable advice, and learn about the fashion industry from many different angles; however, time can run short. As always, we are committed to making sure all questions are answered as thoroughly as possible – and, what better way than to encourage the input of our readership?

Yesterday at Models’ Question Time II, a very interesting (and often asked) question was posed: Can a former escort transition into the fashion industry and a model?

Una Ewing, agency owner, replied that the transition is not impossible and in fact occurs more often that people would believe, however, it really depends on “why?”  the individual seeks that change. After all the sex industry is one of the most profitable in Second Life, whereas modeling, while fun, rewarding, and engaging is not half as profitable and is super competitive. The facts are also that the hours tend to be longer for a small financial return. Yes models do have the advantage of getting clothes, but a successful escort could also acquire the equivalent and beyond very quite easily on their earnings with the advantage of having the choice of which clothes to buy. In the light of all this, plus the added prospect of attending casting after casting without success, would the individual seeking the change be able to commit to all the demands made on them to have a successful career? We would like to play devil’s advocate and invite comments and opinions.

Please use the comment feature to share your thoughts.


It should be said that Elikapeka Tiramisu of her self-named ETD brand of products is one of the most prolific, quality-oriented designers in Second Life. It is with great pleasure that I bring you a review of one of her newest hair designs called “Ashley” (released to the public on October 20, 2007).

“Ashley” is a beautifully simple style, a coif for those who value elegance and taste in a complete reversal of the normal tawdry styles so seemingly favored by the less fashion-forward masses. Its delicately swooping bangs and curling, romantic tendrils frame the face, while an unseen pin seems to draw the hair back into a light, comfortable bun. It is a look that works equally well for a casual day out in your favorite jeans and t-shirt as well as a dinner date later on in the evening.

As with all ETD hair, “Ashley” comes in an astounding array of colors and options. For a mere 150L$, you will have purchased a hair so versatile and lovely, you won’t ever want to take it off.

(And, while you’re there – check out ETD’s newest 1L$ hairstyle called Phoebe. It’s a chic half-up, half-down hairdo that would easily vamp up any outfit).



Next, from designer Nyte Caligari of Nyte’N’Day, I present “Nisse” (released to the public on October 24, 2007). It is an attractive, flowing gown with intense attention to detail. From the knotwork on each strap to the delicate embellishment lining the top and midsection, it is a quality dress that is charming in any setting.

 For 215L$, you receive both a long  top and a daring, midriff-baring top, as well as two versions of the skirt portion – one in a normal flexi design and the other in their SensiDress version. (For those who don’t know, SensiDress is a system used by Nyte’N’Day in which the dress follows your movements as you stand, sit, and walk so that your dress does not reveal your legs underneath.) Eight luscious colors are available. Buy one of the two purple versions available and Nyte’N’Day will donate 100% of the proceeds to Lupus Canada for research. At such a low price, it is an incredible deal.


Today, at 12 PM SLT, Models’ Question Time II took place in the conferencing booth at the Ewing Fashion District at Isola D’ Ischia. Several people were in attendance from all walks of the fashion industry – models, agents, and lovers of fashion alike. Although originally, the intention was to use Skype, technical difficulties dictated otherwise and the chat was moved to in-game voice chat. (Future Models’ Question Times will be held in voice chat).


Several questions were addressed by agency owner Una Ewing and fashion writer Selonna Torok, including the following:

  • Is there life as a model after being an escort;
  • Model shape characteristics;
  • Having quality skins and hair;
  • Importance of having a passion for fashion and modelling;
  • Gender issues – the requirement for male models;
  • AO v. Walk Replacer;
  • Marketing; and
  • Finances

The event went well and was highly informative for all participants. Models’ Question Time III will be held at 12 PM SLT on November 5, 2007, once again in the conferencing booth at the Ewing Fashion District at Isola D’ Ischia.

To register for the event, leave a comment on this post. Please ensure that you have working speakers and/or headphones. As always, the event is free. And bring your questions – we’ll see you there!


Last week saw the launch of the first in a series of skype casts called Models’ Question Time during which models and other fashion professionals joined in to share and talk about their experience in the fashion world. Other issues that were discussed includes: training and development, marketing ones’ self, remuneration and other. Tomorrow will be the second session which will be held at the conferencing booth at the Ewing Fashion District at Isola D’ Ischia. EFA management team – such as top model Laydeebird Chastity, fashion writer Selonna Torok and agency owner, Una Ewing will be available to address questions.

Time: 12 PM SLT

Location: Conference Booth

Click to Join!


On October 28, 2007, a fashion-forward Halloween party took place at MT-D in the Glam World sim – home of, most notably, Minnu Model Skins. Minnu Palen herself was in attendance, as well as the owner of MT-D, Dusk Jewell, Thora Charron (also of Minnu Model Skins), Onyx LeShelle and Beauvoir Rousselot of Maitreya, and Suzi Phlox and LeeZu Baxter of LeeZu Baxter Designs. Several Minnu models were also present, as well as other fashionable party-goers each letting out their inner Halloween spirit.

Costumes ranged from the eerie walking undead to heavenly angels. A best costume contest was held, crowning Gal Giha as a winner, receiving 5000L$ as a reward. She wore an amazing red and black creation, looking gorgeous with a new twist on the classic witch. Moisie Swindlehurst was runner up as Zombie Liza Minelli, winning a pack of Maitreya animations.

Also announced at the party is the new alliance between Minnu Model Skins and Maitreya. This partnership promises to be exciting, bringing new and interesting creations to the fashion world. You will find signs of this new team taking place in the weeks to come – and it surely will be can’t-miss event.


The Ewing Fashion Agency (EFA) blog has been fast growing since its inauguration in August. It was inititally mainly agency-news related, but with so much internal and external development and coverage of not only our own news and events but of our friends and partners and interesting stuff happening in fashion and around the grid, we have have to seek out more writers to bring the news to you right here. This is precisely what this post is about.

 Please welcome Selonna Torok who has recently joined the agency as fashion writer and will be bringing you news about fashion releases, events, interviews and so on. I will let Selonna say a few words.

Hello! As our esteemed CEO said, my name’s Selonna and I’m EFA’s fashion writer. As the company expands, so does this blog – these are exciting times! Not only will this blog offer news about upcoming EFA events, you’ll also be able to read about new, fashion-forward designs and even read interviews from some of your favorite designers and other professionals in the industry. So – sit back, and enjoy the ride. We promise that fashion in Second Life won’t be the same.

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