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Picured above; the EFA Fashion Week donation box at Tree of Second Life  

October the 22nd is Pink Ribbon day and so the Ewing Fashion Ageny (EFA) have dedicated two whole days of EFA Fashion Week to events and activities that will help raise awareness and funds for the Pink Ribbon organisation. Pink Ribbon is a global organisation that helps women who have been affected by breast cancer. Money that is donated to Pink Ribbon is used for research, for setting up and maintaining support services for victoms and also for educating people, as well as non-cancer patients to be “breast aware” – including learning preventative measures and early detection signs.

The two days dedicated to breast cancer awareness activities is the Saturday on which there will be a charity auction of items that designers have generously given and the Sunday where a number of models that have agreed to work for free will be auctioned off to designers, photographers, store owners and any other people in need of modeling services.

EFA also have a Pink Ribbon Support Network of people and places that have placed a donation box to help the collection effort. The current list can be seen on the efa fashion week page and each listing has an slurl in case you feel like dropping by to make a donation. All boxes will be out until the 23rd – the day after Pink Ribbon day, after which, the proceeds will be counted, announced and sent off. If you would like to join the support network, please contact us.

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