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Ewing Fashion Agency and OnRez Launch Fashion Design Awards in Second Life

Second Life, November 19, 2007: Today Ewing Fashion Agency (“EFA”) and OnRez announced the creation of the Ewing Design Awards in Second Life.   With the Ewing Design Awards, EFA and OnRez are creating a global online contest that will unite the entire Second Life community in a celebration of the best that Second Life fashion has to offer. 

Ewing Fashion Agency Chief Executive Officer Una Ewing said, “The Ewing Fashion Agency (EFA) has been in operation for five months and in that time, we have witnessed numerous contests and competitions geared towards models, but never anything concrete for the people who actually toil and sweat to create the beautiful fashions that we enjoy wearing.  The Ewing Design Awards gives the Second Life community the opportunity to reward the creativity and innovation of the fashion content creators in Second Life.”  

Awards and prizes by will be granted in different categories, such as hair, skins, and shoes, ensuring niche content creators a fair chance of winning.  An Overall Winner prize will also be granted to the designer with the most sales, as measured by revenue, across any of the listed categories.  As of today, Second Life content creators will be allowed to enter one new and exclusive design through the Shop OnRez website.  Second Life consumers will “vote” for their favorite designers through purchases in-world and through shop.onrez.com of entered contest items.  Sales of the entered items will be measured by Shop OnRez from December 1,2007 through January 6, 2008, with winners determined at the end of that period as measured by the total revenue from sales of the entered contest item.  The full contest rules and instructions for entering can be found at the Ewing Fashion Agency website, located at the competition page.

The Overall Winner will receive L$100,000 in prize money provided by Shop OnRez, a full-service fashion show coordinated by the Ewing Fashion Agency, and an advertising and promotional media package worth more than L$ 50,000.  Winners in individual categories will receive L$7,500 in prize money provided by Shop OnRez, a fashion show voucher worth L$1000 towards a fashion show by the Ewing Fashion Agency, and an advertising and promotional media package worth more than L$ 25,000.

The winners will be feted at the Ewing Design Awards gala event held on the 15th of Januay, 2008.  

About the Ewing Fashion Agency

Ewing Fashion Agency (EFA) is a fresh, energetic and dynamic group founded by model Una Ewing which develops, trains and promotes the careers of new and established models and fashion designers in Second Life. As a fashion promotions agency, EFA uses fashion as a promotional tool for our non-fashion industry related clients, and promotes the fashion of fashion industry related clients.  More about EFA can be found at their site

About OnRez

OnRez is a growing suite of software services designed for users of virtual worlds, with an initial focus on Second Life. OnRez’s goal is to make virtual worlds easier to use and help information flow more efficiently within and across virtual worlds and the Web.   OnRez is created by the software team within The Electric Sheep Company.  Shop OnRez is the most advanced ecommerce solution for Second Life users, providing buying and selling tools on the web and in-world.

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