Someone will win, that someone could possibly be you..



Updated: 3rd January 2008

Ewing Fashion Agency (EFA) and Alta Moda Magazine (AMM) are the official sponsors of the Cover Girl/Cover Boy Model Contest. EFA & AMM seek male and female models to feature on the cover and interview for the Spring issue of the Alta Moda Fashion & Lifestyle Magazine. All entries are subject to these official rules. Official rules may be amended at any time. Upon amendment, we will make every effort on the grounds of good faith notify all participants.

The competition is free to enter and by entering, all participants agree to be bound by the terms and conditions as listed herein including though not limited to all the provisions in this document. The decisions of the EFA, AMM and the contest judges are final and binding in all aspects. EFA & AMM reserve the right to disqualify any entrant who fails to comply with the requirements of this document at their sole discretion.

Entries must be submitted as full perms and will not be confirmed. All participants license EFA & AMM to use submitted items for promotional, advertising, and other related uses as deemed necessary and will not be returned. The use of any automated device or script to automate entries is prohibited.

This Contest is open to both Male & Female form avatars within Second Life. The officers, directors and employees of the EFA and the AMM are not eligible.

Contest entries will be accepted as of 12PM SLT, the 5th of January 2008 until 12PM SLT on the 15th of February. Contest entries will only be accepted via the Registration Station at the Ewing International Fashion Agency

1 Search & Join the in-world group called: Urban Gentry Magazine Readers

2 Create a notecard and title it AMM Cover Contest Entry – [Your Full Avatar Name] (Example: UGM Cover Contest Entry – John Doe)

In the notecard include:

  • Your Full Avatar Name
  • Two hundred and fifty (250) words about what winning covergirl/boy would mean to you
  • Three (3) full permissions full body shots that display the versatility of your avatar. Images should not contain nudity.
  • Two (2) full permissions head shots of your avatar.

3 Submit your completed notecard at the Registration Station at the Ewing International Fashion Agency


Grand prizewinners will receive:

√ Picture of winning avatar(s) on the cover of Alta Moda Fashion & Lifestyle Magazine
√ Featured interview of winning avatar(s) in Alta Moda Fashion & Lifestyle Magazine

The Fine Print

Only one entry per avatar will be accepted. Incomplete, invalid and incorrectly submitted entries will be disqualified at the sole discretion of EFA and AMM, so too will submissions that are suspected to be made by alts. All entries must be received by stated date and time to qualify as an eligible entry. Eligible entries will be viewed and judged by EFA and AMM judges. Winners will be notified in world of their placement. The decisions of EFA and AMM regarding this contest are final in all aspects. Prizes are not transferable or redeemable for cash. Any applicable liabilities are the sole responsibility of the winners.

Acceptance of a prize constitutes permission to EFA and AMM the use of the avatar’s name, images, likeness, entry submission and statements for publicity purposes without additional compensation. All entries made must be of and by the avatar in the photos. Entries will only be accepted via the Registration Station at the Ewing International Fashion Agency

Pictures do not have to be taken by a professional photographer. You can take the pictures yourself at the Registration Station or any number of free photo setup areas in Second Life. EFA & AMM are not responsible for any costs incurred on your behalf.

Pictures/Snapshots/Textures/Notecards submitted must be original work to which all rights are owned by the avatar/person submitting the entry. The avatar/person submitting the entry must be the one entering the contest. 

All federal, state and local rules and regulations apply as applicable. Void where prohibited. Bribery is not recommended as a viable method if gaining an advantage – we jest not.

Someone will win, that someone could possibly be you.