Ewing Fashion Agency would like to respond to a post we came across on the Shopping Cart Disco (SDC) blog, which highlighted some of the grievances felt by some designers during the gala event held last Sunday for the EFA Design Awards. We would like to apologise to those who felt disappointed, because of accessibility issues at the EFA awards event. The event was created in good faith by the agency for a group we feel is grossly under represented in as far as competitions go. 

We had intended to operate a guest list, but the requests grew and soon the sim limit of 100 was greatly surpassed and as we like to think of all our guests as important, we decided to open the sim and informed all the designers to arrive before the announced start time. The truth is, we were simply overwhelmed by guests and so as the sim load increased, we triaged the situation by asking extra employees to leave to lessen the load and individually contacted designers who were online to try to get them into the sim so that they could be present.  What is not reflected the post is the number of people who were present and enjoyed the event, including the mentioned designer, with whom we worked directly to get her and her guest into the event.

We are aware of the accessibility issues that occurred on the night. Having said that, all winning designers who were online were actually present to collect their awards. Those that were not, were not online. We also want to clarify that all awards have now been distributed to the winning designers as per the contest rules, whether they were present or not and finally that it is all a matter of process and time, OnRez has actually published an entry on their blog to coincide with conclusion of the distribution of prizes.

I would like to clarify that the organiser of the event is not at all upset at the said designer referred to within the post. Infact, I have spoken to the designer in order to clear up any misunderstanding that may result from the post. I harbour no hard feelings or grudges against anyone – the IM was more a reflection of sadness for her because she was not online and it was a great moment for her. I am actually very fond of the lady in question and I am proud and happy for her and that has and will not change – facts can often be miscontrued with taken out of context.

Every event, presents its challenges and at EFA we learn from each experience and constantly strive to improve and will do our best to make the next EFA event as enjoyable as possible for all attending. 

Thank you

Miss Una Ewing

Related Links: EFA Design Awards ’08 on Meta Network Media News