The Ewing Fashion Agency and the Amsterdam real-world based Artist Advice fashion promotions agency pool their creative vision to realease a unique real-world, Second Life fashion event.

SECOND LIFE, 16 February 2008 – At 11.30 AM SLT on the 25th of February 2008, the Ewing Fashion Agency and the Amsterdam-based real-world talent managers, The Artist Advice will hold a simultaneous real-world and Second Life fashion show called First Fusion. The show in Amsterdam will be held at the uber fashionable De Balie on the world-famous Leidseplein, where as the Second Life event will take place on the sim of the event’s premiere sponsor, First Meta. First Fusion is one of the few simultaneous real-world/Second Life shows that have been attempted because of their sheer complexity. First Fusion will be filmed for Fashion 360 Television and presents a look at the world through the seasons in different parts of world, cultures and ethnicities. The show, featuring the new and innovative collection of the Amsterdam-based fashion house Femis Fashion represents an exciting new development in the fusion between real-world fashion and Second Life fashion and has been made possible by four talented SL designers – Nicky Ree, Aphrodite Outlander, Sysy Chapman and EFA Design Awards finalist, Indira Bekkers.

First Fusion’s main sponsor, First Meta, will be creating a setting that captures, the atmostphere and charm of the real-world setting of Amsterdam and De Balie. The Artist Advice will take care of the real life part in Amsterdam, where the people will be able to no only watch the live show, but also enjoy a live stream of the Second Life show, which will be broadcasted by Meta.Live.Nu on a big screen and via De Balie‘s internet site.

Ewing Fashion Agency’s CEO commented, “This is really an exciting development for fashion in Second Life and for Femis Fashions and we are proud to be part of the event development team”. To receive further event information and landmarks, or real -life location address, please join our in-world group called the EWING EVENTS VIP LIST.

Information about the Ewing Fashion Agency
Ewing Fashion Agency (EFA) is a fresh, energetic, dynamic and industry focused fashion promotions agency founded by Una Ewing, specialised in the development, creation and management of business and PR and marketing solutions, concepts and promotional campaigns for real-world and Second Life fashion designers and professionals.

Information about The Artist Advice
The Artist Advice is an artist management agency founded in Amsterdam in 2005 by Jennifer Delano. Today, the team consists of seven motivated employees who energetically manage the development and careers of hundreds of artists.

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