Yes, the wait is officially over – ALTAMODA is here! The launch of the magazine was celebrated in a fabulous party last night, EFA style, with a unique fashion show featuring sponsors BAIASTICE, Stiletto Moody and J&J skins. DJ Kromus rocked the decks, entertaining guests as they arrived. There was a 10 minute, pre-show campaign with a strong message about eating disorders, where models lined up and united their voices in the fight against this damaging health issue. Part of EFA’s top model Rena Mascot’s dialogue read, “..Research suggests that about one percent (1%) of female adolescents have anorexia” and model Bobie Woodget continued, “That means that about one out of every one hundred young women between ten and twenty are starving themselves, sometimes to death.” The models received loud, ongoing applause as they slowly exited the stage – it was powerful, captivating, effective.

The event kicked off at 1 PM sharp, with EFA’s CEO Una Ewing, looking like a million dollars in the sponsors’ creations, addressing the huge crowd of fashionistas. A number of contributors including designer Lissa Maertens, Moonaco Porta and Sawyer Campese of LE.LOOK and editor Sienna Fredriksson followed with equally engaging presentations. The start of the Immaculate Collection was signalled by the sinking of the stage and furniture. The set was totally transformed and the audience was instantly transported to Fontana di Trevi for the old collection, which was held in the daytime. A fantastic closing sequence, featuring a synchronised pose set, which was followed by a presentation of the new collection featuring Sissy Pessoa’s new designs.

Una Ewing said “Let there be earth” and the water feature and stage at which the first collection was presented gradually transformed into another Roman landmark – this time the Vatican, lit up by atmospheric lights. The show and stage effects were breath-taking. The models looked stunning in their skins, shoes and clothes. We thoroughly enjoyed the show which was followed by a hedonistic-style party at ICONICA. Here are some saps of the night. We really had a great time and hope you did too.

Photos by Tillie Ariantho
Stay tuned to our official events diary to find out about our upcoming shows.