January 2009

Monday 26 January, the real life merged with virtual life in the Beurs van Berlage. After months of preparation it was finally going to happen, the EFA-AIFW2009 show. The Beurs van Berlage was filled with guests, even people were waiting outside looking for a chance to get in and join the show too. After the shows of Eleonore de Ruuk and Melanie Brown, the simultaneous RL-SL show started. DJ Damien.S was tuning and on a big screen you could see the show in Second Life as the guests in Second Life could see the show in Amsterdam. Unfortunate, the camera did not work with the PC, but with the web-cam the atmosphere could be felt and a glimp of the show could be seen in the Beurs van Berlage at Ischia.

It was really special to see the both shows at the same time, each with it’s own possibilities. The show in Amsterdam with the speed of the models and the show in Secondlife with the luxery touches. But one thing for sure, both shows had the same character, same feeling, same enthusiastic public and breathing the same atmosphere. Although the EFA-AIFW2009 was maybe not perfect at each detail, all participants can be satisfied and proud on the result. Another step forward has been taken to merge the real life fashion world with the virtual fashion world.

Thanks to Kafee Iwish for making the pictures


I want to give a big applause to Sysy Chapman, Neferia Abel, Sascha Frangilli, Digit Darkes and Zaara Kohime. This designer team did a fantastic job by reproducing the RL-designs in Second Life for the EFA-AIFW2009 show. The challenge was big. They had to work with working pictures of the RL designer, Jennifer Delano. There was no possibility to see how these designs move, feel, look and fit on a model. And the pictures were not of a very brilliant quality. Also the style of the designs was complete different that they were used to normally. So a complete other way of working, thinking and improvisation was required. You could see the results during the EFA-AIFW2009 show.  But also these outfits are now for sale in the shops of the designers. Also you can read at their blogs how they experienced the challenge.

 THEN – BLACK (Neferia Abel and Zaara Kohime)

EFA-AIFW2009 - Then balck by Neferia AbelEFA-AIFW2009 - Then Black by Zaara Kohime


NOW – RED (Sysy Chapman and mixed designers)

 EFA-AIFW2009 - Now red by Sysy ChapmanEFA-AIFW2009 - Now red by Neferia Abel


SOON – WHITE (Digit Darkes and Sascha Frangilli) 

 EFA-AIFW2009 - Soon white by digit DarkesEFA-AIFW2009 - Soon white by Sascha Frangilli

For me it was nice to see how everybody coped with this challenge. And great I had the change to have a little view in their kitchen, explaining me what was possible and what difficulties SL can give you when designing clothes. Certainly I will look different now at the designs I can find in SL. What also is nice, that you still can recognise the style of each designer in the reproduced outfits. Sysy, Neferia, Sascha, Digit and Zaara, I want to thank you all for this experience, it was great working with you and nice to know you all a little bit more now! Keep up the good work you all deliver.

Pictures of EFA-AIFW2009 by Tillie Ariantho

Be welcom to share your pictures in the Ewing Fashion Agency FLICKR group

EFA-AIFW2009 Invite event by Kafee Iwish


You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District


Where to start when you want to introduce somebody like Digit Darkes. With her fantastic new skinlines, which are not only very detailed and realistic, but also have great make-ups, far beyond the normal styles you can find. Or with her wide collection of hair, highly appreciated and as crown on her work  winner of the EFA-Design Award for best hair. Or her collection of stylish, chic rock designs, completed with accessories and shoes. One thing for sure, nobody will leave the shop of Digit without buying anything and completely fitting with the name of the sim,  Addictive, you will come back, because you need more. No matter what style you have, girl next door or uber chic. Will she fit also in the EFA-AIFW2009 show? Unfortunate she did not have time to answer some questions, but have some premier reaction of this energetic lady which I want to share with you.

EFA-AIFW2009 Digit 2EFA-AIFW2009 Digit 1EFA-AIFW2009 Digit 3

Digit Darkes pictured by Connie Arida


Pictures are the nicest memories. But pictures of a fashion show goes beyond that. It is also a way to show the outfits of the designers, make the sponsors visible and show what the Ewing Fashion Agency has to offer you. And be honest… who does not try to find himself in the pictures and spot who else was there and what they wear? For the EFA-AIFW2009 show, Tillie Ariantho will be the show-photographer, well known from many shows she pictures, I had the chance to ask her some questions.

EFA-AIFW2009 - Tillie pictured by herself at a show 1EFA-AIFW2009 - Tillie pictured herself at a show 2

You can always find Tillie in the collection of the show pictures she made. Left at the EFA-AIFW2009 model audition and right at EFA presents Amanda Bolero

How many shows did you photograph until now? And do you have some favorits?

I did 148 fashion shows so far, a couple of them were just 20 minutes, some others were stretching over a whole week, like the EFA fashion week and the Mantova fashion week. Besides those I did photos at some musical and art events. One of my favourites is the Shiki sim opening, photos are all colorful as is the sim itself.

You must have an enourmous PC, your images looks always perfect, when the lag is enourmous at most shows. Do you have special equipment?

Nothing special. It is a quad-core cpu, 4gb ram and an nvidia gtx 260 with 896mb ram, running with windows xp, hahaha. Oh, and I got a 30″ display since december, so I don’t need to do any “high-res” snapshots anymore, as my native resolution is already 2560×1600.

EFA-AIFW2009 - Tillie catching the moment 1EFA-AIFW2009 - Tillie catching the moment 2

Catching the moments, at the left Una Ewing in the pool after the EFA on honeymoon show and at the right the wink of Rena Mascot at the EFA-Fashion Week 2007

How do you prepare for a show?

The usual things… I teleport to the sim where the event is happening and relog there. Then I check that my display settings are at the maximum, select my selfmade windlight settings and switch off local lights, because many people have a facelamp attached that’s rivaling with the sun… and my windlight settings illuminate the models enough. Then I cam around a bit to get all the textures from the environment and first guests loaded. Which means: I have to be there half an hour before the show. After that I cam backstage to make sure the models are all rezzed well for me. Then I wait for the beginning of the show.

Do you have some tips, for photographers, runway builders guests or whatever what can make the pictures of a show nicer? Are there do and donts?

Oh my, I have lots of those!

Runway builders / event organizers: no hard bright or dark colors for walls/floors, no transparent walls/floors, because that messes up sheer clothing and makes invisiprims from shoes visible. Don’t put any visible light beams above the catwalk, models tend to stand right in them, which looks silly, and when caming around, I get stuck in them quite often. And please, no 60m long catwalks and no chairs without poseballs. And if you can get in touch with the sim owner: reboot the sim before the show, especially if you expect there to be more than 50 guests. And maybe set a landing point so people drop in not too far from the event? It happens quite often that people either drop onto the catwalk because they got an old landmark, or that they have to cross half the sim to get to the event. And this is hard if the sim is pretty full already. I got dozens more things to think of when doing a show or event, but maybe this is not the right place now. But if you want to know, ask me.

Photographers: I alread answered that at how I prepare myself for a shoot.

But I have some for the models too: no armpit poses please (you know what I mean!), no tiptoe poses, and please try to not use those animated poses where you move like all three seconds. They have some weird poses in and it’s pretty hard for a photographer if the model moves too much. AND: if you got the clothing for a fashion show, please try the poses and your hair with that clothing. You will find that many poses are bad with certain hair and clothing. Better some not-so-stylish standing poses than hair sticking out of your chest. Thank you!

EFA-AIFW2009 - Tillie models and designs during show 1EFA-AIFW2009 - Tillie models and design during a show 2
Designs and model during the show. At the left a picture of the EFA ALTAMODA magazine launch show and at the right EFA-Runway Diva III

Watch the pictures of the EFA-AIFW2009 show at the EFA blog after the show!

EFA - AIFW 2009 (red)

Tillie Ariantho will be the official show photographer for EFA-AIFW2009

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