Monday 26 January, the real life merged with virtual life in the Beurs van Berlage. After months of preparation it was finally going to happen, the EFA-AIFW2009 show. The Beurs van Berlage was filled with guests, even people were waiting outside looking for a chance to get in and join the show too. After the shows of Eleonore de Ruuk and Melanie Brown, the simultaneous RL-SL show started. DJ Damien.S was tuning and on a big screen you could see the show in Second Life as the guests in Second Life could see the show in Amsterdam. Unfortunate, the camera did not work with the PC, but with the web-cam the atmosphere could be felt and a glimp of the show could be seen in the Beurs van Berlage at Ischia.

It was really special to see the both shows at the same time, each with it’s own possibilities. The show in Amsterdam with the speed of the models and the show in Secondlife with the luxery touches. But one thing for sure, both shows had the same character, same feeling, same enthusiastic public and breathing the same atmosphere. Although the EFA-AIFW2009 was maybe not perfect at each detail, all participants can be satisfied and proud on the result. Another step forward has been taken to merge the real life fashion world with the virtual fashion world.

Thanks to Kafee Iwish for making the pictures

I want to thank all the people who were at the Beurs van Berlage and helped to make this event possible. First of all Jennifer Delano, the RL agency, designer and PR agency of this event, thanks for taking the step again to connect the virtual with the real life and sharing all the details to realise this. Iwan Codrington, manager of the Beurs van Berlage, for his friendliness and hospitality. A lot of extras were needed for this show and he was there willing to help with everything. Bart Joosten for helping with the MAC and streaming. Damien.S for the DJ-part, also for the technical help to make it possible to hear the audio-stream in Secondlife, it was not clear until the last seconds if we could manage, but you did it! Joja Dhara for being there and a helping hand for everything, sorry I abused your avatar now and than! Kafee Iwish for his mental support and making the pictures of the show. And last but not least, Gerbrand Oudenaarden CEO of Engage! He did not only provide the video stream for EFA-AIFW2009, but also made an overview for the things needed and gave a lot of support to make me understand how to manage the streaming, without him the RL-SL connection would not have been possible. Thank you all again, it was great working with you, I enjoyed it a lot!

EFA-AIFW2009 - logo Engage

Engage! is a media lab and production studio for cultural and progressive television, internet and hybrid media productions. We specialise in non-commercial interactive live productions with lots of camera’s and multi-screen projection. Our services include Quicktime and Flash streaming, sms interaction, media-related software and hardware development. We work mostly for international festivals, cultural institutions, progressive organisations and television stations. We’re passionate about Open Source and use it whenever possible.