by Tigerlily Koi & Haedon Quine

In 2007, approximately 240,510 new cases of breast cancer will be diagnosed among women.

In 2007, approximately 40,460 women are expected to die from breast cancer.  Only lung cancer accounts for more cancer deaths in women.


We are proud to be supporting the Breast Cancer Awareness Fashion Week.  As women, we feel it is very important to contribute to this cause that can impact so many lives.

For the Fashion Week – October 15 – 22, we are offering an incentive to all of you to donate to this important organization.

For every 200L you contribute to the Pink Ribbon EWING Fashion Agency – Second Style Kiosk located at the front of our store, we will give you a 200L Calla Gift Certificate.

You *must* copy the payment from your transaction history onto a notecard.  Rename the notecard “Pink Ribbon Donation – YOUR NAME” and drop it to Tigerlily Koi.  You will receive a Calla Gift Certificate(s) equal to the amount you donated, in 200L increments.

Please open your hearts and donate with us this week.  Also take this as a reminder to schedule your mammogram, or see your health care professional to discuss your risks and ways you can detect breast cancer early. 

Tigerlily Koi & Haedon Quine

Visit Calla at Callatropia!



Pictured above: The collection box at the EFA Fashion Week Runway. 

The Pink Ribbon support network started gathering momentum only 4 days ago in hope of raising money for the charity. In just these four days, the network has collected over L$24,000 linden between (that is 24% of our L$ 100,000 goal) – just by placing boxes at each members respective premises. The actual charity auction events that were planned for the weekend to try and raise funds have yet to happen and we have had donations from various generous designers and photographers. The support for the Pink Ribbon network has been immense and the Ewing Fashion Ageny would like to thank of the people that have taken pulled together to make this  happen.

To find out more about, make a donation or join the network, click here and go to the Pink Ribbon Support Network. It hasinformation about what Pink Ribbon does and the various donation box locations placed so far.


Picured above; the EFA Fashion Week donation box at Tree of Second Life  

October the 22nd is Pink Ribbon day and so the Ewing Fashion Ageny (EFA) have dedicated two whole days of EFA Fashion Week to events and activities that will help raise awareness and funds for the Pink Ribbon organisation. Pink Ribbon is a global organisation that helps women who have been affected by breast cancer. Money that is donated to Pink Ribbon is used for research, for setting up and maintaining support services for victoms and also for educating people, as well as non-cancer patients to be “breast aware” – including learning preventative measures and early detection signs.

The two days dedicated to breast cancer awareness activities is the Saturday on which there will be a charity auction of items that designers have generously given and the Sunday where a number of models that have agreed to work for free will be auctioned off to designers, photographers, store owners and any other people in need of modeling services.

EFA also have a Pink Ribbon Support Network of people and places that have placed a donation box to help the collection effort. The current list can be seen on the efa fashion week page and each listing has an slurl in case you feel like dropping by to make a donation. All boxes will be out until the 23rd – the day after Pink Ribbon day, after which, the proceeds will be counted, announced and sent off. If you would like to join the support network, please contact us.

Help us make a difference..

…and got it in droves! This week has been a busy one for all team members of the Ewing Fashion Agency as preparations for EFA Fashion Week in association with Second Style magazine are on the way. Casting calls for models to join the fashion marathon of six days (two of which are dedicated to raising awareness and funds for breast cancer(Pink Ribbon) are now over and the auditions continue to short-list a strong set of models to take part in the event all week. In the search technical ability and diversity, EFA Top Model Laydeebird Chastity, who is casting director for the show asked candidates to show up in skins of different ethnic origins. It was an amazing transformation from the almost caucatian cast and it was positive – indian skins, black skins, skins of all ethnic origins appeared and people looked amazing. Famous models such as Scarlette Niven and Graciana Mc Millan as you have never seen them before – looking breathless in dark skins. I was amazed by some of the transformatons and would have to say that it was on of the most fun auditions I had ever attended in a long while.


Pictured above from left to right: stunning model laydeebird chastity, auditions  at the runways with the skin diversity search, second pictures down is Una Ewing Shai Delacroix the EFA Fashion Week conference booth, lowest picture are the diversirty auctions. Final picture on the right is Una Ewing and her tiger.


Pictured above, Una Ewing wearing Nicky Ree’s stunning Swan Lake Dream black on a seasonal broom stick. 

As the auditions and practises continue, all eight designers have now been confirmed for the four show days and other designers, such as Simone Stern of Simone ! Design and Nicky Ree of Nicky Ree, have generously donated amazing items for the charity auction on Saturday. As the momentum and excitement builds and we get caught up in the thrill of he events and the glamor, it is also of important that we remember the seriouus element of this and come to donate to charity.

The agency is also handing out money colletors taht we would lik epeople to play at their an premises. Please contact us if you would like to have one.


A few days ago, we announced the schedule of events that the Ewing Fashion agency will be organising and hosting as part of EFA FAshion Week in association with Second Style Magazine.

We have a number of featured designers signed up for EFA Fashion Week and are very excited about the level of enhusiasm and feedback we have had. We would like to make a call for more designers to part-take in the events and in particular the charity model auction. A large number of very atractive male and female models have signed up for the charity model auction, which will take place on the 21st of October. Each partcipating model agrees to work with a designer for free in favour of having any money that is bid on their behalf donated to charity. We were initially nervous about people seeing this as some crude variation of the “slave” auction, but we have been overwhelmed by how popular the idea has been received by the models and the sense of fun with which they view it – infact, some models who cannot take part during the week have signed up for the final part of the week in the hope of helping raise money for a good cause.

We are painfully aware of the liberty you have of shooting your own beautiful avies for your advertising campaigns, which saves you the cost if hiring a hiring a model, but we would like to share this enthusiasm with all you talented and generous designers oit therem who understand the importance of giving back, but appealing your sense of charity and generosity to match the gesture of goodwill shown by the models by registering to take part in the auction.

Registration is simple and can be done either by sending me an email , or by entering a comment on this post.

We look forward to welcoming you join us “give back”.

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