First Fusion


EFA - AIFW2009

The Ewing Fashion Agency (EFA) and our official partner, the Artist Advice (a real-world artist management company based in Amsterdam) are pleased to announce our joint participation in Amsterdam International Fashion Week 2009 (AIFW 2009) - next January.  

The AIFW show is an exciting follow-up to EFA’s successful collaboration with the Artist Advice last February to create the first show of its kind in Second Life – EFA’s First Fusion , which attacted wide coverage in by the dutch print, television and internet press and again featured SL household names, such as Nicky Ree and Sysy Chapman. The AIFW show is set to place on Monday the 26th of January at 11.00 AM SLT.
Preparations for this exciting event are are starting now and we are looking for people to take part as part of the virtual team, but also to visit the event live in Amsterdam in January. We would like to hear from Second Life Content creators of clothes, hair, skin, shoes and so on, artists, models, event planners, hosts, DJ’s, builders, scripters, filmers, graphics, writers, press, advertisers, sponsors and more! Be part of it.
 
If you are interested to join or you want more information, please send an email to conniemolinaro@gmail.com .
   
Looking forward to work together with you!
 
About the Ewing Fashion Agency
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
 
About the Artists Advice
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/
 
About Amsterdam Fashion Week
“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
 
 
Best regards,
Connie Molinaro (Event coordinator EFA @ Amsterdam International Fashion Week Team)
   
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro

EFA is proud to announce that we are now an official partner of The Artist Advice. EFA worked together with The Artist Advice for the EFA-First Fusion show, the first RL-SL simultaneous fashion show. After this big success new idea’s were generated. Which will lead to a next event at the Amsterdam Fashion Week in January 2009.

The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extras, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice has been founded by Jennifer Delano in 2005. Today the team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths.

EFA is looking forward to a close relationship which will make it possible to promote real life fashion in Second Life, resulting in not to miss unique and exciting events.

 

PROGRAM EFA HOSTS SYNTOPIA 29 AUGUST 2008

09.00 AM SLT : Start real life show at Pastoe Design Center, Utrecht (can be watched in Second Life)

10.30 AM SLT: Start Second Life show, Virtual Holland (can be watched in Real Life)

11.00 AM SLT: Official graduation of Josine Vermeij in Utrecht

 

This Friday Josine and I will present our collection, both in real life and in Second Life. After the show there will be an exhibition until September 23rd. In real life the show takes place at 9.00 SLT/ 18.00 CET at Pastoe Design Centre, in Utrecht. In Second Life the models of Ewing Fashion Agency will showcase the virtual designs at 10.30 SLT/ 19.30 CET in Virtual Holland.

We hope to see you at one of the events, either in real life or in Second Life. By being at either one of the locations does not mean you have to miss out on the other (that wouldn’t suit my concept): on the day of the show there will be a live connection between the two worlds, so in Second Life you can watch the real life show and in real life you can also watch the Second Life show.

If you have any questions please contact Aideen Sideways.

Regards, Aideen & Josine

 

This morning, news spread across the internet, television, news papers across Holland about FIRST FUSION – the simultaneous real-world, Second Life fashion which was hosted last night by the Ewing Fashion Agency at the First Meta Sim – who were also the main event sponsors. The sim packed out with SL fashionistas who clamoured to be part of this ground-breaking event! FIRST FUSION showcased the designs of real-world Amsterdam-based fashion designer Jennifer Delano, whose creative pieces featured items from around the world during the seasons. The team of SL designers who made it possible include the likes of Nicky Ree, Sysy Chapman, Indira Bekkers and Aphrodite Outlander, all of whom are well-known and recognised designers in Second Life, all of whom are dutch.

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