The Ewing Fashion Agency lauched its new members’s club lounge ICONICA with an amazig six hour party that kicked-off straight after the model auction! All guests were given special entry bracelets that they had to wear in order to access the venue via the teleport systems. ICONICA which means iconic in Italian is fitting as a name for the club lounge, which was constructed with fashion and design in mind – it is truly alla mode – decorated stylishly in deep autumnal colours in the members’ indoor area and aqua blue reflective effects created by the hot tub that is set against classic neutral colours in the outdoor area, the club is aesthetically pleasing, the surroundigs, quiet and its position offers an opportunity to experience an amazing sunset or two.

The club is dedicated to and for the enjoyment of “friends” of the Ewing Fashion Agency – which includes members of its VIP list, sponsors, and some of the few names that dropped in for a quick shake of the tail – namely Callie Cline, Maxmilian March, cadence Juran, Liliu Maximov and Isadora Fiddlestick. A celebrity DJ organisation and record label kept guests entertained for way too long into the night. I personally attempted a number of times to leave, but it ever felt like the right moment, because the music and atmostphere was amazing, until the DJ finally spun the last tune and it was all over. I can say that an amazig time was had by all if this is any indication of the future events to come, then I look forward to them!

Preparations for the EFA Fashion Week are at high speed at the moment, but I found some good relaxing time at EFA’s club lounge ICONICA , which will be open with a dazzling launch party on the 21st during the Fashion Week close celebrations. I was chilling there with Faith Maxwell this afternoon, the artist who made and gave us the marvelous sculptures at the club lounge. Faith has her own gallery called Faith Maxwell Art & Sculpture and she also exhibits her work at the gallery Elysian Art DeCole.


In her own words, “Making sculptures is a passion I have in SL… That I have  brought to life in so many ways with my sculptures. My sculptures are done in a way of what I feel at the moment..  they come to life as I do them..  So when you look at my art and you see the name, you will see what I mean.. People tell me I am different from most artist in SL .. my style and the way I make my sculpture’s.. I hope so.. I want to be like no other artist but me..