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A new luxury brand is soon to launch in Second Life and looking for talented people to work with.

To find out more, register your interest today by clicking this link.


Also sought: Models, Marketing and Event Staff and Builders.

Last weekend the RL-audition for models for the EFA-AIFW2009 show took place in Amsterdam.

The Artist Advice: “For this show we need 30 models. We’re looking for tall and skinny models. The normal 1.75 – 1.80 length and sizes close to 90-60-90. We took basic pictures of the models and now we are waiting for the designers to decide which ones they like to see at the catwalk. This week the decision will be made!”

EFA-AIFW2009 Kimberly Muis (RL audition)EFA-AIFW2009 Kimberley Castricum (RL audition)EFA-AIFW2009 Patricia Piels (RL audition)

Shown in the photos are 3 models who participated at the audition.  Will we see them in January, during the EFA-AIFW2009 show in the Beurs van Berlage?

Also EFA will start to create the model team. Our team, led by top-model Rena Mascot, will consist of 8 models with more or less the same look as the RL models. Are you interested in walking on the runway during the EFA-AIFW2009 show and do you have extensive runway experience?  Please read on and follow the instructions.


EFA-AIFW2009 Casting Call Models

First of all, you must be available at these days and times (it is allowed to miss 2 practise days):

  • Audition: 4 January 2009, 12.00 PM – 02.00 PM SLT
  • 1st practise: 12 January 2009, 12.00 PM – 02.00 PM SLT
  • 2nd practise: 14 January 2009, 12.00 PM – 02.00 PM SLT
  • 3rd practise: 16 January 2009, 12.00 PM – 02.00 PM SLT
  • 4th practise: 18 January 2009, 12.00 PM – 02.00 PM SLT
  • 5th practise: 20 January 2009, 12.00 PM – 02.00 PM SLT
  • 6th practise: 22 January 2009, 12.00 PM – 02.00 PM SLT
  • 7th practise: 24 January 2009, 12.00 PM – 02.00 PM SLT
  • Final rehearsal: 25 January 2009, 12.00 PM – 02.00 PM SLT
  • Event-day: 26 January 2009, 10.00 AM – 01.00 PM SLT

To register for the audition, you must be on or join Facebook.

  1. Make an account at Facebook, using your SL avatar name for this.
  2. Create a photo album called “EFA-AIFW2009 audition”, you can find this option under the photo tab in your profile.
  3. Place minimaly 1 head shot, 1 body shot (lingerie), 1 photo in formal dress and1 photo in casual outfit in this photo album. Photos should not be edited by photoshop.
  4. Send your new friends a message with the training you received and where, your current agency affiliation and most important your experience of actual runway shows.

A maximum of 30 models will be invited for the actual audition. All models who have registered themselves will receive a message on 2 January 2009 to let them know if they are invited or not for the audition.

Deadline registration for audition: 29 December 2008.

We wish you all good luck and hope to see you on Sunday 4 January 2009

EFA - AIFW 2009 (red)

The audition for the EFA-AIFW2009 show will take place at 4 January 2009, 12.00 AM – 02.00 PM SLT

Have you always wanted to work for a prestigious fashion agency in second life?  Now may be your chance.  The Ewing Fashion Agency is currently looking for experienced, self-motivated people to join our team of dedicated fashion professionals.  If you are skilled at Public Relations, Event Management or Editting and would like to be part of an exciting and professional team in the fashion industry, apply on our website and send your resume to Tiffany Dragonash.  Exciting things are happening at EFA and in the Second Life fashion industry as well.  We are looking for team oriented and talented people to share in our efforts to make the most of our opportunities.


We are also looking for writers to contribute to the EFA Fashion Blog on a regular basis.  Writing for a well read blog is a great way to make yourself known to the fashion industry.  If you have talent as a writer with an interest in anything fashion related, apply at our website and list references.  You may also send samples of your writings to Tiffany Dragonash.  Potential advancement and model opportunities for those with appropriate talents.

tales from the classroom

Hello everyone! It is time for the first installment of Tales from the Classroom!

Aleida and I recently got to meet the newest class of 2008 in the Ewing Elite Model Training Course. They were so excited to be there, especially in their new uniforms! Yes, that is right, uniforms! What a better way to get them feeling right at home in the classroom. They looked so fresh and lit up in their white ensemble. The outfit consists of a tank top with the words, “Ewing Fashion Agency” printed on the front and “Modeling School” printed on the back. The uniform also has a matching mini skirts, stockings, leg warmers, and cute little sandaled heels! Don’t you just love it?

school uniform

They had a little fun as they all gathered in their uniforms, but now it was time to hit the books! Tempest got the modeling students getting right to work by talking about the importance of preparation. Here is Aleida with more on that. Take it way, Ale!

Lets start with what has been said by EFA model trainer Tempest Hennesy in a classroom:

“Time is money and the least amount of time you can spend in preparation the better”

“As you’ve noticed, it’s high pressure and high energy. As you’ve said, without some organization, preparation and nerves of steel you could easily lose your head”

As well in rl and in sl, you need to prepare for anything you plan to do, the more preparation you have done, the easier things goes, whatever it is. So, lets talk about the work as a model in the sphere of fashion and its comes to the inventory, here are a few tips:

1. Create a folder – rename it (example: New Year Show – 01.01.08 – EFA) or what suits you best to recognize the folder. And its is your mainfolder for the show.

2.Then create subfolders for outfits – rename it (example : 1.lingerie, 2. casual (business), 3. formal, 4. swimwear and so on. ) and add your clothes,hair,jewelry, skin and shoes in each subfolder.

3. Right click on the subfolder ex. 3. Formal and click on “add outfit”, here you go – clothes, skin, hair and stuff comes on you avatar. Remember to go to appearance mode for few second and rebake your self with Ctrl+Alt+r.

More tips to come next time, so stay tuned and look out for next tips :-).

Said in the classroom ;-)….. :

Said about lag: “That’s SL, the evil beast” & “It’s supposed to be but they bought it and SL ate it”.

Something to wonder about: “Well when we stand up sometimes from these chairs, we get flown around the classroom, is that something we’re doing that’s wrong?”

Is that true: “I see people without hair :)”


  • Get paid to Shop
  • Have your rent paid for two months 

At the start of Sepetember, the agency launched two competitions, which are closing tomorrowm – being the 30th of September – at 23.59 PM SLT. The competitions are to have your rent paid for two whole months and to find a blogger to add to our growing team of fashion professionals working in synergy. We have received a fair share of applicants for both compeitions, but wanted to send out a reminder to allow everyone a chance.

If you fancy having your rent paid for two months, click here.

If you would like to join a fast-growing, fun and professional fashion ageny as a fashion writer, then click here.

The agency would like to wish all applicants the best with their applications.

Recently founded, the Ewing Fashion Agency is in search of talented, dynamic and passionate people to fill its ranks.

So who are we looking for? Well it is worth knowing a bit about us first. We are a young and dynamic group driven by the passion for the job and successful results than for the purely financial reward. Team spirit is paramount to any role within the agency and so if you lack this, then we are not for you. The agency operates a multi-tasking specialist strategy; for instance a number of models in also employed within the agency in support roles such as model development and trainers. This strategy creates a win-win situation for the models who earn an additional salary whilst learning the ropes of the and the agency, which benefits from a stronger workforce and the reinforced internal knowldege.

We often get requests from people who claim to be able to do everything, the “jack-of-all-trades”. Ultimately, every true “jack-of-all trades” is aware that spreading onesself too thinly means that somethings don’t get the attention they deserve and ultimately the whole effort suffers. Additionally, working without real focus mean some tasks get ignored, whilst others are duplicated. Therefore, we seek people who are very good at one of two things, but also have the mental agility or the contacts (“.. but I know a man who can”) to flow into other areas if necessary.

If you are a model (new/experienced), scout, photograoher, fashion writer, designer, builder, scripter, agent, booker, film-maker, post-production, blogger, journalist, PR/promoter, event manager, sales & marketing, electronic media publisher, webmaster, graphic designer, magazine editor, SL/RL columnis or simply interested in sponsorship opportunities, or a strategic alliances and you are looking for a new challenge with a fast-growing agency, then please drop into the agency to submit your application form.

You can also join the FASHION PROFESSIONAL JOB EXCHANGE group to be the first to receive news about vacancies and work opportunities.