SECOND LIFE, 15 January 2009 – At 11.00 AM SLT on the 26th of January 2009, the Ewing Fashion Agency will once again be joining forces with the Amsterdam-based real-world talent managers, The Artist Advice for another Second Life/Real World simutaneous fashion event.  During the live fashion show at Beurs van Berlage (Amsterdam – The Netherlands), the Ewing Fashion Agency will host the Second Life version of the show at its Ischia sim location, where EGG Development will reproduce the venue of the show, The Beurs van Berlage.  Building on the success of last years First Fusion show, this year each event will be viewable to the other as they occur.  The Real World creations of Real World designers Jennifer Delano, Melanie Brown and Eleonore de Ruuk  are being recreated for the Second Life production by a talented lineup of Second Life designers: Digit Darkes, Neferia Abel, Sascha Frangilli, Simone Stern, Sysy Chapman and Zaara Kohime.  In acknowledgement of significance of these innovative collaborations, Runway Magazine and DX Exchange have signed on as corporate sponsors for the event. Beside the fashion show, also the DJ will be presented in both world, Damien. S will be on stage in the Beurs van Berlage and at Ischia during the show.

 
 
 
 
efa-logo-correct
 
About the Ewing Fashion Agency
 
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
 

EFA-AIFW2009 - logo RUNWAY Magazine

 
About RUNWAY Magazine

RUNWAY Magazine is a monthly in-world publication dedicated to the promotion of fashion, modeling and design in Second Life.  RUNWAY features the who’s  who in the fashion world in Second Life, the seasoned designers, models and agencies, as well as the fresh new up and coming talent on and off the runway. RUNWAY has always maintained its neutrality in working with designers and fashion agencies in Second Life by covering all the fashion shows and events to bring its readers the latest news, updates and revues of the designers captured as they happen. With a circulation of over 65.000 readers monthly in-world, RUNWAY is hands down the best fashion read in Second Life.

Source: www.runwaysl.com 

EFA-AIFW2009 - logo DX Exchange

About DX Exchange

DX Exchange is based in the Netherlands and is a 3D media company and Virtual Service Provider that offers his services in the field of virtual internet. Since 2007 DX Exchange has been creating and running 3D communities. DX Exchange was founded in 2006 as a currency exchange office for the Dutch community in the ‘Second Life’ virtual world, and is currently expanding to the surrounding countries, other platforms and more exchange services. The DX Exchange payment system makes it possible to exchange Euros for virtual money and vice versa , using accepted and leading local payment methods and support.  Currently in Second Life the company serves some 20,000 customers. For more information, see www.dxexchange.com.

 

EFA - The Artist Advice
About the Artists Advice
 
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/ 

EFA - AIFW2009

About Amsterdam Fashion Week

“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
 
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro
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An event is not an event when there is no public.  And there will not be public without an invitation . So I was really pleased that Kafee Iwish reacted to the EFA-AIFW2009 participation call, indicating that he would like to create the graphic artpiece.  Even more when I heard he is living and working in the fashion capital, Paris as a graphic designer in real life!  Let’s see if we can learn some nice tips and tricks from him. I contacted him for some questions.

Kafee, how does the usual workday of a graphic designer look like?

Aw, there is no usual workday, I can be asked to design a lot of different things, like affiches, logos, magazines, flyers, invites, cards, building in SL for events, drawing, photomontage and many more! And all have different format, different software to use depending if it is for prints, web or even SecondLife, each with a specific subject, specific place, so no, there is not a usual workday!

How do you find inspiration to create something new every time?

Haha, so I will disappoint you, there is no magic formule, sometimes it comes all of a sudden, rarely I must say. Most often, the first creation you do on receiving the demand is not nice and put you on a stressed and bad mood. Usually at this moment I think, what I do is just sheet! As a lot of creators, I am not an isolated case. So the nights come… nights sometimes if you have enough delay and when you wake up maybe because the brain was working ” free” during the night (” free”  means inhibit – non conscience – of the stress and fear of the white page), you have it! Inspiration!!


EFA-AIFW2009 - Jan Toorop - Then

One of the artpieces in the Beurs van Berlage: Jan Toorop – Then


How do you prepare your work for making a graphic artpiece for an invite?

First “L”: Listen carefully to the one who is asking in a natural way, try not to interrupt and be sure to have all necessary. Ask for the graphic chart to respect, the ambiance wishes, the message and the public.  Second “L”: Look and Learn, find a maximum of documentation about the theme and place, because you have to know a minimum about before to go on creating (I have never heard of the Beurs van Berlage before and couldnot have known without some research). Also you have to look to give a more close atmosphere and feeling to the people who will come to the event, they maybe already know a little bit the place or feel close to the subject and want to know more. This can be done with pics, special typo and design of the invite (modern, retro, colorfully). And when you ” possess”  all, preparation is done and you can go on create!

What are the big do and dont’s according to an invite?

Usually an invite is not a big format, size. So stay simple and put the essential on visibility. For me about the text, I prefer to use not more than 2 letter-types, or just one and playing with the size and bolding effect, if necessary 2 colors, or use 2 nuances (black and grey for example). If you use a pic, you can play with the principal colors of the pic. I used this for the EFA-AIFW2009 invite too, but “flat” colors for the text readability. That are my ” do’s”, for the ” dont do” , go inverse!


Mucha - Muse de la Danse

Muse de la danse –  Mucha


What kind of style do you like most?

Hehe, can I escape this question? I like all styles, lets say I prefer to go on eclecticism as for the music I listen and I agree, I prefer more drawing style or typo graphism. and yes, I love one guy, Mucha and art deco style too and not too bright colors! But I really mean I prefer, I can not say I don’t like a style.

Does EFA fit your style?

As I said, I like all styles, I am not fixed on one, so yes, EFA fit my style! Why? Because each client has a different style so each time it is a new challenge, be on harmony, understand and appreciate their creations and satisfy my curiosity. Try to show the best way they do, be a ” support” of their creation is a nice gift for me (aw, yes, I am sensitive!). Work on a creation for EFA fit me perfectly well 🙂


Kafee Iwish (graphic designer)

Kafee Iwish pictured in Paris by Connie Arida, dressed by Alphamale

Kafee Iwish is dressed in a casual winter outdoor outfit by Alphamale:

– Alphamale – Winter coat outfit – Green:  Alphamale – Knitted sweather – Beige, Alphamale – Wintercoat (outfit comes with formal pants, not shown on picture)

– Alphamale – Brown Denim Jeans(from the Alphamale – Brown Jeans & Tees set), the belt can be completed with the optional Alphamale – Brown Denim Jeans Belt buckle (not shown on picture)

Alphamale was established in the winter of 2007, now a year later, Yelmer Pfeffer, the man behind Alphamale, has developed his designing talent enormously. His collection offers a high quality of men fashion, from casual to more formal clothes. Every type of man can find a piece here what suits his style and needs.  And guys… the Alphamale & Blacklace Mall is made for easy gifting, so don’t forget to take a nice lingerie present for your girl at the Blacklace section of the mall!

EFA - AIFW 2009 (red)

The Graphic Artist for EFA-AIFW2009 will be Kafee Iwish.

EFA-AIFW2009 Invite audition models 4 January 2009

 

On Sunday 4 January 2009, 12.00 AM – 02.00 PM SLT the model audition for the EFA-AIFW2009 show will take place.

Models will receive an invitation from Tiffany Dragonash or Kay Fairey to join the audition.

Be welcome to give the girls some support during the casting! You can find us at Ischia, Ewing Fashion District.

I am very proud to present to you the SL-designer team for  EFA-AIFW2009!   The team was simply formed by including the first 6 respondants to the participating call in the Ewing VIP-guest Group and at our blog. But I think I could not have dreamed of a better team.  Aside from being well-known names in the fashion scene, their individual styles are all very different, from classical gala gowns to Indian style fashion.   And different from the EFA-First Fusion show, this designer team is not only dutch, but very international.

The designers are: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli

EFA-AIFW2009 - SL designers 

On the picture the SL-designers in the Beurs van Berlage, the event area of the RL-show. From left to right: Digit Darkes, Sysy Chapman, Neferia Abel, Simone Stern, Zaara Kohime, Sascha Frangilli (thanks to Connie Arida for creating the picture)

 

It will be anxious to see how this group will translate the RL-outfits to Second Life.  Can they think out of the box?  Are they able to use the photo’s and rough sketches of the designs to create something new?  Will we recognise their style in the designs?  One thing is for sure, they are brave enough to take this step and make this event another historical step in Second Life fashion and cross-over events.  And I am really looking forward to working together with them on this this great opportunity! 

 

EFA-AIFW2009 Jennifer Delano

The RL-designer for the EFA-AIFW2009 will be Jennifer Delano.  Those who have been following EFA will recognise her name from the EFA-First Fusion show in February 2008.  What can the SL-designers expect this time?  I asked Jennifer some quick questions to get a little idea.

Jennifer, can you describe shortly your common designs?

My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.

What kind of collection do you have in mind for the AIFW2009?  What can we expect and what is your inspiration for this show?

The Fashion Week show is based on my three colours. White, red and black. The theme is black – looking at the past. Red – looking at now. White – looking at the future. Thats why we’ll show it at the Beurs van Berlage, this beautiful building has three pieces of art who represent past, now and future.

 

Put already a mark at 26 January 2009 in your schedule, to be sure you will not miss what this creative team will present to you during EFA-AIFW2009!

 

Interested in advertising opportunities at EFA-AIFW2009?

Please sent an email to Connie Molinaro (conniemolinaro@gmail.com) . We offer a wide range of possibilities for different budgets and different kinds of output.  Also individual packages or package deals can be discussed.

Want to be a model in the EFA-AIFW2009 show?

Join the Ewing VIP Guest group to stay informed or keep an eye on the EFA-blog.  In the first week of January 2009 the model team will be created.

 EFA-AIFW2009 - logos SLdesigners

EFA - AIFW 2009 (red)

The EFA-AIFW2009 designer team is created by the following designers: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli.

Nothing can make an outfit so desirable as a good picture. It makes you search for your wallet and want to put on your coat to get away with your copy.  When you have it, you try to recapture the image of the picture while trying the outfit on yourself, wanting the stunning look like the model had and hoping for the feeling it first invoked.  This is one of the reasons that a good designer cannot live without a good fashion photographer.

Connie Arida is such a fashion photographer.  With her sexy blond look and her perfect feeling for styling, she makes every outfit a piece to die for.  How does she do this?  Time to have a talk with her and to introduce her to you, because you will be seeing more work from her on the EFA blog.  She responded to my call for participation in the EFA-AIFW2009 and henceforth will be our official event photographer for this show.

EFA - Connie Sec - fav1It's done in my home, at my dressing table, it's simple, direct and I look real (to me).

Left: My Artilleri Cha Cha Pants, one of my earliest purchases in SL, that red Primouth car, the unusual baked on hair on the skin, the totally Modded hair made into a Pony, and it’s a featured pic in the Global Artists Flickr Group. It’s my past, my present and appreciation from Photographers outside of SL that makes it special.

Right: It’s done in my home, at my dressing table, it’s simple, direct and I look real (to me).

Who is Connie Arida or must I say Connie Sec?

In 1st life, I’m a student studying Environmental Science after completing my Lab Technology diploma.  Arida is my SL surname..and Sec is my Flickr Surname…’cos I’ll always be “Just a sec”.  ( yea yea..weak joke). I live in Sydney, Australia, and have been in SL since April 2007. While I am an SL photography addict, my 1st life does come first and I made a promise to myself a long while back that SL and 1st life would not mix. My Flickr is where I post all my pics, though I do post some to Koinup, and Facebook..and others. My Blog is just my fashion shots, with a list of the outfits and accesories and where thay are from.  I like to feature lesser known or new designers if I can. Basically, I like to help out. I don’t charge 99% of the time. Apart from that, I spend time with my SL partner, see my SL sister and friends, furnish my home, terraform and don’t get out as much as I should. I hit the Big 30 a while back ( Runs to the edge of the grid, and jumps)

Watch out with jumping, I am already laying there! When did you start with fashion photography?

I started Flickr in about the middle of 07 as a sort of everyday record of the happenings in my SL life. Over time, it’s morped into clothes, “Art” and silliness. I love SL fashion and like to find things that I like ( especially from little known designers) and photograph them. I mainly do it for my own pleasure and relaxation…it’s better than writing a scientific report with Harvard referencing 🙂

(more…)

EFA - AIFW2009

The Ewing Fashion Agency (EFA) and our official partner, the Artist Advice (a real-world artist management company based in Amsterdam) are pleased to announce our joint participation in Amsterdam International Fashion Week 2009 (AIFW 2009) – next January.  

The AIFW show is an exciting follow-up to EFA’s successful collaboration with the Artist Advice last February to create the first show of its kind in Second Life – EFA’s First Fusion , which attacted wide coverage in by the dutch print, television and internet press and again featured SL household names, such as Nicky Ree and Sysy Chapman. The AIFW show is set to place on Monday the 26th of January at 11.00 AM SLT.
Preparations for this exciting event are are starting now and we are looking for people to take part as part of the virtual team, but also to visit the event live in Amsterdam in January. We would like to hear from Second Life Content creators of clothes, hair, skin, shoes and so on, artists, models, event planners, hosts, DJ’s, builders, scripters, filmers, graphics, writers, press, advertisers, sponsors and more! Be part of it.
 
If you are interested to join or you want more information, please send an email to conniemolinaro@gmail.com .
   
Looking forward to work together with you!
 
About the Ewing Fashion Agency
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
 
About the Artists Advice
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/
 
About Amsterdam Fashion Week
“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
 
 
Best regards,
Connie Molinaro (Event coordinator EFA @ Amsterdam International Fashion Week Team)
   
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro