I am very exciting! Tonight is the evening that the simultaneous RL – SL event will take place. The schedule was tight and still preparations are made, but you can be sure you will see a fantastic show this night! You simply have to be there. Read more about the show and invite in the published press release by GIA.

Press release by GLANCE International Agency

GLANCE International Agency proudly presents Folter according to Convoitise
— On a Hurly Burly Night! A RL-SL Fashion Fusion–

When: Thursday, April 8 2010 at 3:30 PM SLT
Where: Glance (190, 209, 752)

GLANCE International Agency, SL’s premiere fashion marketing and public relations agency announced today that it will proudly host “Hurly Burly”, an exciting event fusionning real life and second life fashion.

On Thursday, April 8th at 3.30 PM SLT, GIA will produce a virtual fashion show simultaneously with the real life show organized by JenJen PR, a fashion public relations agency based in Amsterdam. The real world show will be hosted in Club NL (www.clubnl.nl) with the presence of DJ Johnny De Mol and Fady Ferraye. It will introduce on the runway the much anticipated clothing collection of Folter, a dutch american brand. On the virtual catwalk, GIA Top Models will present singularly the flirty line of Convoitise by Toume Yao.

The event will happen on a carefully built runway, similar to the Amsterdam’s hype nightclub. Audience will be able to enjoy the virtual show LIVE and the real world show streamed, both on Glance sim.

“Hurly Burly” is sponsored by DX Exchange and planned in collaboration with Connie Molinaro who built this breathtaking stage specifically for the event.

Join us for a night of glamour, celebrating the union of both worlds’ fashion industries.

Pictures of ClubNL – Amsterdam

Monday 26 January, the real life merged with virtual life in the Beurs van Berlage. After months of preparation it was finally going to happen, the EFA-AIFW2009 show. The Beurs van Berlage was filled with guests, even people were waiting outside looking for a chance to get in and join the show too. After the shows of Eleonore de Ruuk and Melanie Brown, the simultaneous RL-SL show started. DJ Damien.S was tuning and on a big screen you could see the show in Second Life as the guests in Second Life could see the show in Amsterdam. Unfortunate, the camera did not work with the PC, but with the web-cam the atmosphere could be felt and a glimp of the show could be seen in the Beurs van Berlage at Ischia.

It was really special to see the both shows at the same time, each with it’s own possibilities. The show in Amsterdam with the speed of the models and the show in Secondlife with the luxery touches. But one thing for sure, both shows had the same character, same feeling, same enthusiastic public and breathing the same atmosphere. Although the EFA-AIFW2009 was maybe not perfect at each detail, all participants can be satisfied and proud on the result. Another step forward has been taken to merge the real life fashion world with the virtual fashion world.

Thanks to Kafee Iwish for making the pictures


I want to give a big applause to Sysy Chapman, Neferia Abel, Sascha Frangilli, Digit Darkes and Zaara Kohime. This designer team did a fantastic job by reproducing the RL-designs in Second Life for the EFA-AIFW2009 show. The challenge was big. They had to work with working pictures of the RL designer, Jennifer Delano. There was no possibility to see how these designs move, feel, look and fit on a model. And the pictures were not of a very brilliant quality. Also the style of the designs was complete different that they were used to normally. So a complete other way of working, thinking and improvisation was required. You could see the results during the EFA-AIFW2009 show.  But also these outfits are now for sale in the shops of the designers. Also you can read at their blogs how they experienced the challenge.

 THEN – BLACK (Neferia Abel and Zaara Kohime)

EFA-AIFW2009 - Then balck by Neferia AbelEFA-AIFW2009 - Then Black by Zaara Kohime


NOW – RED (Sysy Chapman and mixed designers)

 EFA-AIFW2009 - Now red by Sysy ChapmanEFA-AIFW2009 - Now red by Neferia Abel


SOON – WHITE (Digit Darkes and Sascha Frangilli) 

 EFA-AIFW2009 - Soon white by digit DarkesEFA-AIFW2009 - Soon white by Sascha Frangilli

For me it was nice to see how everybody coped with this challenge. And great I had the change to have a little view in their kitchen, explaining me what was possible and what difficulties SL can give you when designing clothes. Certainly I will look different now at the designs I can find in SL. What also is nice, that you still can recognise the style of each designer in the reproduced outfits. Sysy, Neferia, Sascha, Digit and Zaara, I want to thank you all for this experience, it was great working with you and nice to know you all a little bit more now! Keep up the good work you all deliver.

Pictures of EFA-AIFW2009 by Tillie Ariantho

Be welcom to share your pictures in the Ewing Fashion Agency FLICKR group

EFA-AIFW2009 Invite event by Kafee Iwish


You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District


Where to start when you want to introduce somebody like Digit Darkes. With her fantastic new skinlines, which are not only very detailed and realistic, but also have great make-ups, far beyond the normal styles you can find. Or with her wide collection of hair, highly appreciated and as crown on her work  winner of the EFA-Design Award for best hair. Or her collection of stylish, chic rock designs, completed with accessories and shoes. One thing for sure, nobody will leave the shop of Digit without buying anything and completely fitting with the name of the sim,  Addictive, you will come back, because you need more. No matter what style you have, girl next door or uber chic. Will she fit also in the EFA-AIFW2009 show? Unfortunate she did not have time to answer some questions, but have some premier reaction of this energetic lady which I want to share with you.

EFA-AIFW2009 Digit 2EFA-AIFW2009 Digit 1EFA-AIFW2009 Digit 3

Digit Darkes pictured by Connie Arida