Aradhana Voight, owner of Mashooka Designs, continues to expand her offerings at a rapid pace.  As anyone who frequents her store knows, Mashooka Designs carries not only the authentic Indian styles it is famous for, but also casual and formal lines as well.  This past week, Aradhana added a range of new items, each available in a selection of wonderful colors.  Jewelry is an important aspect of Indian dress and Aradhana hasn’t ignored this fact.  She has also added to her ever-growing selection of Indian styled jewelry with a new release this week. 

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This casual look, above, combines the Gilet dress in metallic blue with the Tristin blouse in darkrose.  This dress, shown with the flexi A-line skirt option, can also be worn with a non-flex pencil skirt of the same length.  The Tristin blouse features semitransparent wrist cuffs and multiple layers.  Both the dress and blouse are wonderfully textured for realism.  The Gilet dress is also available in black, bordeaux, lilac and moss while the Tristin blouse also comes in beige, blue, light blue, ocean and red.  For a more daring look the dress can be worn alone with the wide shoulder straps offering just enough coverage.  Also worn for this photo is C’est si bon hair with hat from Vanity Hair and a Donnarama Gloss peach skin with make up 4 BK from Baiastice.

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On June 14th, Mashooka Designs opened  a new store at White Taj and the Ewing Fashion Agency was pleased to be there to present the latest designs of Aradhana Voight.  The models of Ewing graced a runway situated in front of the new shop in a selection of designs from casual to authentic Indian formals.  Mashooka Designs is well known for it’s high qualityIndian clothing as well as asian inspired western styles.  The fashion show this day demonstrated the range of Aradhana’s work and the assembled guests were excited to get their first look at her newest creations.  Each item, from a brand new sexy two piece beach dress to the full Indian bridal raiments, brought applause of appreciation.

As if Aradhana’s clothing line isn’t enough, she also produces jewelry of intricate and detailed design.  Each model was accesorized exclusively with Mashooka jewelry for this show.  Seen were items from exqusite necklaces and earrings to full Indian sets, all of them finely crafted.  The precious metal and jewel textures used produce a realism not seen from many and the craftsmanship is amazing.

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There is a distinct lack of ethnic clothing designers in Second Life. Yet, Indian dresses are among the most detailed and beautiful you will find. Aradhana Voight is taking steps to change this and judging by her well stocked shops, she is doing a darned good job. I caught up with her this week to see where the inspiration behind her creations comes from and what she thinks about Second Life’s slowness to embrace Indian clothing.

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