On June 14th, Mashooka Designs opened  a new store at White Taj and the Ewing Fashion Agency was pleased to be there to present the latest designs of Aradhana Voight.  The models of Ewing graced a runway situated in front of the new shop in a selection of designs from casual to authentic Indian formals.  Mashooka Designs is well known for it’s high qualityIndian clothing as well as asian inspired western styles.  The fashion show this day demonstrated the range of Aradhana’s work and the assembled guests were excited to get their first look at her newest creations.  Each item, from a brand new sexy two piece beach dress to the full Indian bridal raiments, brought applause of appreciation.

As if Aradhana’s clothing line isn’t enough, she also produces jewelry of intricate and detailed design.  Each model was accesorized exclusively with Mashooka jewelry for this show.  Seen were items from exqusite necklaces and earrings to full Indian sets, all of them finely crafted.  The precious metal and jewel textures used produce a realism not seen from many and the craftsmanship is amazing.

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 The first time I met Simone Stern was at the beginning of my EFA-carrier, as present she gave me her new collection. I am still wearing these dresses, for me, that is what is characteristic for Simone’s design, the beautiful textures and the strong design make each piece timeless and can be add easily to a fashionable vintage collection.  Definitly showed with the Una-dress atthe EFA-Design Award Show. But Simone is not only designing gowns! With her “Style starts here” brand she demonstrate she can do much more, casualwear with modern flair,  jeans, fun tops, sexy boots, and even lingerie. With her creativity for so many styles, I am anxious to see what she will make of the designs in the EFA-AIFW2009 show, time for some questions!

EFA-AIFW2009 Simone 4EFA-AIFW2009 Simone 3EFA-AIFW2009 Simone 1 

Simone Stern pictured by Connie Arida 

For the EFA-AIFW2009 show you have to reproduce 4 outfits from the RL-show. The RL-designer describes her designs as follow: “My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.”  How far does your style meet this style? And can you replace yourself in this style and work with it?

Simone: I think my ‘Style’ line is utterly wearable, utterly comfortable. Tops and slacks, and dresses that wear easily and don’t need a ton of accessories to look chic. The cocktail/party dress line at Simone is very wearable too, definitely fashion without a lot of fuss. The wedding gowns are…wedding gowns! They’re dreamy, floaty, soft fantasies, meant for that ONE special day.  

You are placed in the theme “Now”  for the show. Do you have some feeling with this theme related to your common style? Does it fit you?

Simone:  The response to the Style line has been very gratifying and continues to grow  in popularity. The Style line is very modern, casual, and wearable. I’m having fun designing casual clothes for men and women. If I could sum up the line in just a few words, I’d say something like “Easy self-confidence.”

The color of the designs you will create for this show is red. Do you use this color a lot? What is the special challenge for this color? Do you have a special connection with this color?

Simone: Uhm, I had to pick one color? OOPS!  Too late! I picked all three, of course! 

EFA-AIFW2009 outfit Simone

Photographer of the picture and model on the picture: Connie Arida, wearing STYLE -Outfit (by Simone!), includes belt, trousers, cami and cardigan 

 

At Simone!  you find all you need to mix and match, making your every day look totally unique, and personalized to suit you. Go and find your new look now.

 

EFA-AIFW2009 (logo red)

 

Simone Stern is part of the designer team of the EFA-AIFW2009 show. Her creations will be  presented in the theme “now”.

 

It’s always nice to find a store that makes you want to visit frequently. You start aisle by aisle, picking out what you will buy, and what’s going to be your future purchase. Once you join the update group and you know what the newest hot items are, they must be added to the list too, or be bought. Maybe I should just IM the owner and ask for a flat rate, one of each to go?!


Rating Scale in shopping bags

1 – Dislike

2 – Needs Improvement

3 – Good

4 – Very Good

5 – Loved it


The Facts

Name: MF Marinoco Fashion

Owner/Designer: Marinoco Oceanlane

Shop Category: Formal and Casual Fashion, Wedding, Maternity, Sleepwear, Swimwear, Lingerie and Men Clothing

Price Point: Medium Low range

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