An event is not an event when there is no public.  And there will not be public without an invitation . So I was really pleased that Kafee Iwish reacted to the EFA-AIFW2009 participation call, indicating that he would like to create the graphic artpiece.  Even more when I heard he is living and working in the fashion capital, Paris as a graphic designer in real life!  Let’s see if we can learn some nice tips and tricks from him. I contacted him for some questions.

Kafee, how does the usual workday of a graphic designer look like?

Aw, there is no usual workday, I can be asked to design a lot of different things, like affiches, logos, magazines, flyers, invites, cards, building in SL for events, drawing, photomontage and many more! And all have different format, different software to use depending if it is for prints, web or even SecondLife, each with a specific subject, specific place, so no, there is not a usual workday!

How do you find inspiration to create something new every time?

Haha, so I will disappoint you, there is no magic formule, sometimes it comes all of a sudden, rarely I must say. Most often, the first creation you do on receiving the demand is not nice and put you on a stressed and bad mood. Usually at this moment I think, what I do is just sheet! As a lot of creators, I am not an isolated case. So the nights come… nights sometimes if you have enough delay and when you wake up maybe because the brain was working ” free” during the night (” free”  means inhibit – non conscience – of the stress and fear of the white page), you have it! Inspiration!!

EFA-AIFW2009 - Jan Toorop - Then

One of the artpieces in the Beurs van Berlage: Jan Toorop – Then

How do you prepare your work for making a graphic artpiece for an invite?

First “L”: Listen carefully to the one who is asking in a natural way, try not to interrupt and be sure to have all necessary. Ask for the graphic chart to respect, the ambiance wishes, the message and the public.  Second “L”: Look and Learn, find a maximum of documentation about the theme and place, because you have to know a minimum about before to go on creating (I have never heard of the Beurs van Berlage before and couldnot have known without some research). Also you have to look to give a more close atmosphere and feeling to the people who will come to the event, they maybe already know a little bit the place or feel close to the subject and want to know more. This can be done with pics, special typo and design of the invite (modern, retro, colorfully). And when you ” possess”  all, preparation is done and you can go on create!

What are the big do and dont’s according to an invite?

Usually an invite is not a big format, size. So stay simple and put the essential on visibility. For me about the text, I prefer to use not more than 2 letter-types, or just one and playing with the size and bolding effect, if necessary 2 colors, or use 2 nuances (black and grey for example). If you use a pic, you can play with the principal colors of the pic. I used this for the EFA-AIFW2009 invite too, but “flat” colors for the text readability. That are my ” do’s”, for the ” dont do” , go inverse!

Mucha - Muse de la Danse

Muse de la danse –  Mucha

What kind of style do you like most?

Hehe, can I escape this question? I like all styles, lets say I prefer to go on eclecticism as for the music I listen and I agree, I prefer more drawing style or typo graphism. and yes, I love one guy, Mucha and art deco style too and not too bright colors! But I really mean I prefer, I can not say I don’t like a style.

Does EFA fit your style?

As I said, I like all styles, I am not fixed on one, so yes, EFA fit my style! Why? Because each client has a different style so each time it is a new challenge, be on harmony, understand and appreciate their creations and satisfy my curiosity. Try to show the best way they do, be a ” support” of their creation is a nice gift for me (aw, yes, I am sensitive!). Work on a creation for EFA fit me perfectly well 🙂

Kafee Iwish (graphic designer)

Kafee Iwish pictured in Paris by Connie Arida, dressed by Alphamale

Kafee Iwish is dressed in a casual winter outdoor outfit by Alphamale:

– Alphamale – Winter coat outfit – Green:  Alphamale – Knitted sweather – Beige, Alphamale – Wintercoat (outfit comes with formal pants, not shown on picture)

– Alphamale – Brown Denim Jeans(from the Alphamale – Brown Jeans & Tees set), the belt can be completed with the optional Alphamale – Brown Denim Jeans Belt buckle (not shown on picture)

Alphamale was established in the winter of 2007, now a year later, Yelmer Pfeffer, the man behind Alphamale, has developed his designing talent enormously. His collection offers a high quality of men fashion, from casual to more formal clothes. Every type of man can find a piece here what suits his style and needs.  And guys… the Alphamale & Blacklace Mall is made for easy gifting, so don’t forget to take a nice lingerie present for your girl at the Blacklace section of the mall!

EFA - AIFW 2009 (red)

The Graphic Artist for EFA-AIFW2009 will be Kafee Iwish.


Beside the new collection of Jennifer Delano, “Then, Now, Soon” , two more collections will be showed during the show at the Amsterdam International Fashion Week 2009. The audience at the Beurs van Berlage will be spoiled with the new collections of Eleonore de Ruuk and Melanie Brown.

Eleonore de Ruuk begun her own fashion label under her own name “Eleonore de Ruuk” in 2006. Her style can described best as a mix of streetwear and highfashion. Her trademark are hoods, which she combines in original ways, such as a hood combined with a tie or backpack, but also used in jumpsuits and dresses. Her hoods, graphical shapes and prints and the use of sportive fabrics contribute to the streetfeeling, while on the other hand her subtle use of more elegant fabrics and shapes contributes to a delicate style. All these elements combined give her work a recognisable style. Eleonore de Ruuk won the “Ispo Brandnew Style Award” 2008 for her timeless and highly individualistic style.

EFA-AIFW2009 Eleonore de Ruuk 3EFA-AIFW2009 Eleonore de Ruuk 2EFA-AIFW2009 Eleonore de Ruuk 1

 Spring-summer 2009 colection Eleonore de Ruuk: “Fractics” (photographer Fulco Lorenzo, model Nelly voor de Boekers)


Melanie Brown begun her own fashion label in 2008 under the name Br.wn Clothes. Br. wn Clothes is all about femininity in a pure and realistic sense. The clothes have a sexy elegance with a little twist somewhere; a playfulness, things that shouldnot fit somehow do. Br.wn Clothes are intended for woman who cherish clothes for their quality of cut, material and detail. They are intended for woman who want something a little bit different, woman who dare. The clothes, like the individual who chooses to wear them, have a strong indentity.

EFA-AIFW2009 Melanie Brown 1EFA-AIFW2009 Melanie Brown 2EFA-AIFW2009 Melanie Brown 3

Spring-summer 2009 collection Melanie Brown: “Happy Birthday”

The new collections can be watched during the EFA-AIFW2009 event, the RL-show will be projected on a screen. 

EFA-AIFW2009 (logo red)


On 26 January 2009, during the AIFW2009, the collections of Eleonore de Ruuk, Melanie Brown and Jennifer Delano will be presented in the Beurs van Berlage (Amsterdam)


It should be said that Elikapeka Tiramisu of her self-named ETD brand of products is one of the most prolific, quality-oriented designers in Second Life. It is with great pleasure that I bring you a review of one of her newest hair designs called “Ashley” (released to the public on October 20, 2007).

“Ashley” is a beautifully simple style, a coif for those who value elegance and taste in a complete reversal of the normal tawdry styles so seemingly favored by the less fashion-forward masses. Its delicately swooping bangs and curling, romantic tendrils frame the face, while an unseen pin seems to draw the hair back into a light, comfortable bun. It is a look that works equally well for a casual day out in your favorite jeans and t-shirt as well as a dinner date later on in the evening.

As with all ETD hair, “Ashley” comes in an astounding array of colors and options. For a mere 150L$, you will have purchased a hair so versatile and lovely, you won’t ever want to take it off.

(And, while you’re there – check out ETD’s newest 1L$ hairstyle called Phoebe. It’s a chic half-up, half-down hairdo that would easily vamp up any outfit).



Next, from designer Nyte Caligari of Nyte’N’Day, I present “Nisse” (released to the public on October 24, 2007). It is an attractive, flowing gown with intense attention to detail. From the knotwork on each strap to the delicate embellishment lining the top and midsection, it is a quality dress that is charming in any setting.

 For 215L$, you receive both a long  top and a daring, midriff-baring top, as well as two versions of the skirt portion – one in a normal flexi design and the other in their SensiDress version. (For those who don’t know, SensiDress is a system used by Nyte’N’Day in which the dress follows your movements as you stand, sit, and walk so that your dress does not reveal your legs underneath.) Eight luscious colors are available. Buy one of the two purple versions available and Nyte’N’Day will donate 100% of the proceeds to Lupus Canada for research. At such a low price, it is an incredible deal.