Since I was a very young girl I have always loved the elegance of vintage clothing. Neferia Abel, owner and designer of Ivalde Designs has been bringing that elegance into Second Life for awhile now. Neferia has truly set the bar high with the great attention to detail, lush beautiful textures of  clothing &  don’t get me started on the delicious skins. Knowing the quality of her work I got really excited when I found out through EFA’s Tiffany Dragonash that Neferia had decided to expand and work on new more modern designs perfect for every woman with a totally new brand, “L’Abel.  ” Slipping on these new masterpieces I am in awe!  They were everything I imagined and more, sexy, sophisticated, and just simple knock down beautiful. I got to chat with Neferia and she is a sweet person and I am so happy to have met her.


Temperance Moonites: What’s in store for L’Abel and is there anything exciting coming up you would like us to know about?

Neferia Abel: I have a few exciting projects in the works! I will be redesigning the store next week, giving it a more updated, fresh appearance. I’m also going to start designing more contemporary clothing, giving as much attention to design there as I do to my other lines.


I am very proud to present to you the SL-designer team for  EFA-AIFW2009!   The team was simply formed by including the first 6 respondants to the participating call in the Ewing VIP-guest Group and at our blog. But I think I could not have dreamed of a better team.  Aside from being well-known names in the fashion scene, their individual styles are all very different, from classical gala gowns to Indian style fashion.   And different from the EFA-First Fusion show, this designer team is not only dutch, but very international.

The designers are: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli

EFA-AIFW2009 - SL designers 

On the picture the SL-designers in the Beurs van Berlage, the event area of the RL-show. From left to right: Digit Darkes, Sysy Chapman, Neferia Abel, Simone Stern, Zaara Kohime, Sascha Frangilli (thanks to Connie Arida for creating the picture)


It will be anxious to see how this group will translate the RL-outfits to Second Life.  Can they think out of the box?  Are they able to use the photo’s and rough sketches of the designs to create something new?  Will we recognise their style in the designs?  One thing is for sure, they are brave enough to take this step and make this event another historical step in Second Life fashion and cross-over events.  And I am really looking forward to working together with them on this this great opportunity! 


EFA-AIFW2009 Jennifer Delano

The RL-designer for the EFA-AIFW2009 will be Jennifer Delano.  Those who have been following EFA will recognise her name from the EFA-First Fusion show in February 2008.  What can the SL-designers expect this time?  I asked Jennifer some quick questions to get a little idea.

Jennifer, can you describe shortly your common designs?

My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.

What kind of collection do you have in mind for the AIFW2009?  What can we expect and what is your inspiration for this show?

The Fashion Week show is based on my three colours. White, red and black. The theme is black – looking at the past. Red – looking at now. White – looking at the future. Thats why we’ll show it at the Beurs van Berlage, this beautiful building has three pieces of art who represent past, now and future.


Put already a mark at 26 January 2009 in your schedule, to be sure you will not miss what this creative team will present to you during EFA-AIFW2009!


Interested in advertising opportunities at EFA-AIFW2009?

Please sent an email to Connie Molinaro ( . We offer a wide range of possibilities for different budgets and different kinds of output.  Also individual packages or package deals can be discussed.

Want to be a model in the EFA-AIFW2009 show?

Join the Ewing VIP Guest group to stay informed or keep an eye on the EFA-blog.  In the first week of January 2009 the model team will be created.

 EFA-AIFW2009 - logos SLdesigners

EFA - AIFW 2009 (red)

The EFA-AIFW2009 designer team is created by the following designers: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli.

EFA - AIFW2009

The Ewing Fashion Agency (EFA) and our official partner, the Artist Advice (a real-world artist management company based in Amsterdam) are pleased to announce our joint participation in Amsterdam International Fashion Week 2009 (AIFW 2009) – next January.  

The AIFW show is an exciting follow-up to EFA’s successful collaboration with the Artist Advice last February to create the first show of its kind in Second Life – EFA’s First Fusion , which attacted wide coverage in by the dutch print, television and internet press and again featured SL household names, such as Nicky Ree and Sysy Chapman. The AIFW show is set to place on Monday the 26th of January at 11.00 AM SLT.
Preparations for this exciting event are are starting now and we are looking for people to take part as part of the virtual team, but also to visit the event live in Amsterdam in January. We would like to hear from Second Life Content creators of clothes, hair, skin, shoes and so on, artists, models, event planners, hosts, DJ’s, builders, scripters, filmers, graphics, writers, press, advertisers, sponsors and more! Be part of it.
If you are interested to join or you want more information, please send an email to .
Looking forward to work together with you!
About the Ewing Fashion Agency
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
About the Artists Advice
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
About Amsterdam Fashion Week
“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
Best regards,
Connie Molinaro (Event coordinator EFA @ Amsterdam International Fashion Week Team)
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro


As you can see, we have written a lot about our fabulous AltaModa & Baiastice show from last week. Ssince I was on the catwalk myself together with Rena Mascot, Tempest Hennesy, Bobie Woodget, Silky Trilling and Haruka Kish, I would like to present Haute Couture – Baiastice Pizzo Rosso dress which wasn’t presented at the show. The dress and its design spiced with Stiletto Moody´s pump Angelstrap in Merlot makes a woman feel elegant and a bit sexy. Suitable as an evening dress or for going out on a hot date – remember, the colour red is sensual, warm and sexy without loosing its femininity.

Dress available from Baiastice

Shoes from Stiletto Moody

Skin: MM Light SkinGloss-North from Minnu Palen

Pearl necklace: Celine Pearl Necklace from MUSE Fine Jewelry

Hair: Faith – Pecan from Cake



Take a pinch of rubber, a dash of latex, a mix of casual and sporting wear and you have the eclectic collection of A2NZ. Stocked with everything from latex cat suits to tennis skirts, the store is a haven for all those that love anything a little different. I had the opportunity of speaking with designer Raindrop Drinkwater this week and jumped at the chance. Well, read on, you know you want to!

Harriet Gausman: When did you first start designing in SL?

Raindrop Drinkwater: I started shortly after I joined. I think I uploaded my first wearable top when I was two months old. So that would be… almost a year and a half ago.

Harriet Gausman: Did you have any RL design skills or did you learn inworld?

Raindrop Drinkwater: I paint, draw and take photographs in RL. I’ve also always had an interest for fabrics in general.

I didn’t have much experience with Photoshop, and none at all with Blender. Making clothes in SL also prompted me to buy a RL sewing-machine o.O. Go figure.


Harriet Gausman: What or who do you consider your inspiration for your designs?

Raindrop Drinkwater: Back when I was living in London, I used to go to Camden Town every weekend. This place and the people there have the biggest influence on my alternative collection.

For my casual creations, I find ideas in my closet. I also search for colour combinations, interesting texture effects, fabrics, themes… I have a huge scrapbook on my hard-disk. It’s a complete mess, and mainly, has nothing to do with fashion.

I also have SL role-models I admire for their creativity, their attention to details, this “little something” that allows me to recognize their designs instantly. They are mostly of the hand-painting / 3d-baking school, as that’s the style I prefer. I won’t name them because there are so many of them, but I’ll try and coerce some of them into dropping a landmark-giver in our store!

Harriet Gausman: How would you describe your collection?

Raindrop Drinkwater: Eclectic and colourful.

I’m a fidget, and I think it shows in my designs.

Harriet Gausman: Who do you think buys your designs?

Raindrop Drinkwater: As far as I know, interesting and nice people! All the customers I have had the chance to talk with were smart and friendly. I guess I’m lucky!

They’re also just as eclectic as I am. That was to be expected.


Harriet Gausman: Where do you see yourself headed in terms of business and design?

Raindrop Drinkwater: A2NZ is a collaborative venture between Abyssin Otoro and me. We bounce ideas off of each other and talk about our designs at length. The aim this year is to actually create outfits together, which should be an interesting experience as we do have very different skill sets and personalities.

We’ve already started by dismantling the old store (again) and re-building it together from the ground up. It’s under heavy construction and there are still ruins of the old store standing around. We aim at giving our visitors a more interactive experience with places to hang out, have a glass of riesling, or do sports, as we would like people to come to A2NZ for more than just shopping.

We also want to open up to the outside SL-world, with landmarks to other interesting places or stores and our first guest’s shop: “Knitwitch” by Diana Offcourse. I saw her designs worn by a friend and instantly fell in love.

My immediate personal projects are: a line of transparent latex, continued experimentation with patterns and fabrics, club gear… and keep doing what I like, no matter whether it’s fashionable or not.

Visit Raindrop’s store and slip into some rubber today.