The Ewing Fashion Agency is proud to invite you to our estate della moda (Summer of Fashion) fashion Marathon with fashion shows each evening, beginning with the fabulous Sissy Pessoa, the creative force behind the high fashion Brand BAIASTICE. Sissy will be showcasing her new range of creative, vivacious and high-end designs. Joining BAISTICE in this fashion extravaganza is Alinee Jewell of J&J Skins, who will be showcasing her new generation skins. Stiletto Moody, the lady behind the impossibly high heels will be showcasing slinky, stilettos to flatter your beautiful legs and finally, but not least, new and exciting pose designer Stella Furkel of Stella ** Fashion Model Works ** will be showcasing her new range of animated runway poses on the catwalk – all in one bumper show

This show is going to be packed with all those wonderful items you will want to get your hands on for the season. Dont Miss it.

Event Details as as follows:

Date: 2nd July, 2008

Guest Arrival: 11.30 AM SLT

Show Kick Off: 12.00 PM SLT

Dress Code: Chic, Trendy and Stylish (but low prims).

Teleport to Event Location

Yes, the wait is officially over – ALTAMODA is here! The launch of the magazine was celebrated in a fabulous party last night, EFA style, with a unique fashion show featuring sponsors BAIASTICE, Stiletto Moody and J&J skins. DJ Kromus rocked the decks, entertaining guests as they arrived. There was a 10 minute, pre-show campaign with a strong message about eating disorders, where models lined up and united their voices in the fight against this damaging health issue. Part of EFA’s top model Rena Mascot’s dialogue read, “..Research suggests that about one percent (1%) of female adolescents have anorexia” and model Bobie Woodget continued, “That means that about one out of every one hundred young women between ten and twenty are starving themselves, sometimes to death.” The models received loud, ongoing applause as they slowly exited the stage – it was powerful, captivating, effective.

The event kicked off at 1 PM sharp, with EFA’s CEO Una Ewing, looking like a million dollars in the sponsors’ creations, addressing the huge crowd of fashionistas. A number of contributors including designer Lissa Maertens, Moonaco Porta and Sawyer Campese of LE.LOOK and editor Sienna Fredriksson followed with equally engaging presentations. The start of the Immaculate Collection was signalled by the sinking of the stage and furniture. The set was totally transformed and the audience was instantly transported to Fontana di Trevi for the old collection, which was held in the daytime. A fantastic closing sequence, featuring a synchronised pose set, which was followed by a presentation of the new collection featuring Sissy Pessoa’s new designs.

Una Ewing said “Let there be earth” and the water feature and stage at which the first collection was presented gradually transformed into another Roman landmark – this time the Vatican, lit up by atmospheric lights. The show and stage effects were breath-taking. The models looked stunning in their skins, shoes and clothes. We thoroughly enjoyed the show which was followed by a hedonistic-style party at ICONICA. Here are some saps of the night. We really had a great time and hope you did too.

Photos by Tillie Ariantho
Stay tuned to our official events diary to find out about our upcoming shows.

Alinee 2
As one of the participating designers in the ALTAMODA Magazine Launch event, Alinee Jewell, the creator of J&J Skins took some time out to tell us about her love for fashion, her work and taking part in the Launch.

Una Ewing: What three words best describe Alinee Jewell’s designs under the J&J label?
Alinee Jewell: DREAM – The one that me and my sister Evelinne have from our first steps in this world: a real human skin for our avie.
DIFFERENCE – Our skins are not better than others that you can find all over SL, they are and they’ll always be simply different from them, with all merits and all defects that a real human skin can only have on an avatar.
DESIRE – We really hope our new project could be a new opportunity to open up our view of this beloved Second Life. In our mind, this is only the beginning of a new adventure and we love not to be able to understand what it can really become of it, but we’re really curious to discover it.