EFA is glad to announce that RUNWAY Magazine will participate in the EFA-AIFW2009 event as official media sponsor. This will lead to a special addition of the magazine about the Amsterdam International Fashion Week 2009. With a lot of  inside information and exclusive interviews from the RL- and the SL-parts, articles you can only read in RUNWAY Magazine. Be sure to get your copy of this fashion week glossy!

EFA-AIFW2009 - logo RUNWAY Magazine

We will also offer some attractive combined advertising packages for the EFA-AIFW2009 show and RUNWAY Magazine. If you are interested in this opportunity, please contact Connie Molinaro (conniemolinaro@gmail.com)

EFA-AIFW2009 - Maggy and Ocean - RUNWAY Magazine

Maggie Mahoney and Ocean Bates, CEO’s of RUNWAY Magazine pictured by Connie Arida

About RUNWAY Magazine

RUNWAY Magazine is a monthly in-world publication dedicated to the promotion of fashion, modeling and design in Second Life.  RUNWAY features the who’s  who in the fashion world in Second Life, the seasoned designers, models and agencies, as well as the fresh new up and coming talent on and off the runway. RUNWAY has always maintained its neutrality in working with designers and fashion agencies in Second Life by covering all the fashion shows and events to bring its readers the latest news, updates and revues of the designers captured as they happen. With a circulation of over 65.000 readers monthly in-world, RUNWAY is hands down the best fashion read in Second Life.

EFA-AIFW2009 (logo red)

RUNWAY Magazine is the media sponsor of EFA-AIFW2009. A special edition of the magazine will be published about the Amsterdam International Fashion Week 2009.


ALTAMODA Magazine, the recent launched high fashion and lifestyle magazine is hiring and looking to fill the following positions:

  • Writers and Journalists
  • Photographers & Graphics Artists
  • Content Creators (Fashion Designers, Animators, Texturers, Builders)
  • Business Managers
  • Editors
  • PR & Promotions (Sales, Markeing & Account Managers)
  • Event Planners
  • Web Developers
  • Page-makers
  • Models & Stylists
  • Psyhic (Horoscopes/Astrology) – I am serious!

For all positions, you will have to be fluent in english and qualified for the position for which you are applying with previous experience ideally. You will be professional, team-spirited and a self starter who can work independently as required. You will be driven by a passion for the role and working in a dynamic and creative team, rather than the cash. You will be punctional, well schooled in customer services practises, a great communicator and RELIABLE.
Photographers, graphics artists and page makers will require knowledge of Adobe InDesign, Photoshop or similar.
Salaried Staff wages are dependent on experience and start from L$1000 to L$4000 per week dependent on role, experience and value, although reviews are held regularly. Contract rates start from L$250 to L$1000 per job based on experience and the job in-hand. You will be joining and amazing and international group of people passionate about achieveing the best and working together with a shared goal to do it.

About ALTAMODA Magazine
ALTAMODA is a monthly on-line fashion and lifestyle magazine covering all aspects of life- including, fashion, style, lifestyle, events, luxury living, events, the arts, health, finance, business, culture and languages. As an internet based publication, ALTAMODA offers excellent opportunities for advertisers.

Visit the ALTAMODA

About the Ewing Fashion Agency
The Ewing Fashion Agency (EFA) is full service fashion and promotions agency operating in Second Life™ and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life™ and real-life simultaneously. We are an international work force with over ten langauges – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the need and the value they deserve.

Apply Now

Yes, the wait is officially over – ALTAMODA is here! The launch of the magazine was celebrated in a fabulous party last night, EFA style, with a unique fashion show featuring sponsors BAIASTICE, Stiletto Moody and J&J skins. DJ Kromus rocked the decks, entertaining guests as they arrived. There was a 10 minute, pre-show campaign with a strong message about eating disorders, where models lined up and united their voices in the fight against this damaging health issue. Part of EFA’s top model Rena Mascot’s dialogue read, “..Research suggests that about one percent (1%) of female adolescents have anorexia” and model Bobie Woodget continued, “That means that about one out of every one hundred young women between ten and twenty are starving themselves, sometimes to death.” The models received loud, ongoing applause as they slowly exited the stage – it was powerful, captivating, effective.

The event kicked off at 1 PM sharp, with EFA’s CEO Una Ewing, looking like a million dollars in the sponsors’ creations, addressing the huge crowd of fashionistas. A number of contributors including designer Lissa Maertens, Moonaco Porta and Sawyer Campese of LE.LOOK and editor Sienna Fredriksson followed with equally engaging presentations. The start of the Immaculate Collection was signalled by the sinking of the stage and furniture. The set was totally transformed and the audience was instantly transported to Fontana di Trevi for the old collection, which was held in the daytime. A fantastic closing sequence, featuring a synchronised pose set, which was followed by a presentation of the new collection featuring Sissy Pessoa’s new designs.

Una Ewing said “Let there be earth” and the water feature and stage at which the first collection was presented gradually transformed into another Roman landmark – this time the Vatican, lit up by atmospheric lights. The show and stage effects were breath-taking. The models looked stunning in their skins, shoes and clothes. We thoroughly enjoyed the show which was followed by a hedonistic-style party at ICONICA. Here are some saps of the night. We really had a great time and hope you did too.

Photos by Tillie Ariantho
Stay tuned to our official events diary to find out about our upcoming shows.


You are cordially invited to the launch of ALTAMODA Fashion and Lifestyle Magazine featuring the “Immaculate Collection” Fashion Show by Sissy Pesoa of stylish Italian brand BAIASTICE! After party will follow!

Date: Tuesday, 25th of March

Time: 1 PM SLT

Guest Arrival: 12.30 PM SLT

Dress Code: Chic, Renaissance and Alla Moda

Location: Ischia

altamoda-web2.jpg       We launched the ALTAMODA Fashion and Lifestyle Magazine Cover Boy and Covergirl competition on the 3rd and recieved a few comments that the landmark for the registration station was not functioning. We can only assume that this is another SL glitch, but we have now addressed it by placing a ground level teleport to take you up to the registration station. We would like to wish you luck with your applications.


Someone will win, that someone could possibly be you..