In waiting for the Syntopia Show of next Friday, we want to introduce you to Aideen Sideways and Josine Vermeij. During a Meet the Designer session, at the EFA tv studio, you will get to know more about the designer and the message behind her designs. Rhi Rossini will be your EFA-host during this talk show. Come join us and feel free to ask your questions.

Press Release of Aideen Sideways

Syntopia: Where the two sides of the computer screen come together.

The computer screen to me is like a window between two worlds: on one side there is real life and on the other side there is Second Life. Both worlds have a lot to offer, each in a very different way. In Second Life fantasy can become reality which your avatar can really be a part of. In real life it’s a lot harder to make dreams come true but we can enjoy all of our senses. As a designer I use fashion to bring the two worlds closer together and create one very intense experience.

My collection Syntopia consists of 5 virtual and 5 ‘real’ outfits. The inspiration and starting points for these outfits were 5 words which I took very literally. I created a raincoat, to which in real life an umbrella is attached, and in Second Life it comes with a free personal rainstorm. A twinset, which has place for two in real life but in Second Life it comes with a twin sister. The sweatsuit I designed has its own finish line, which in Second Life you constantly run through at amazing speed. When wearing the babydoll in real life you can carry around your doll wearing exactly the same dress as you, in Second Life she carries you. And of course the evening gown, which in real life is spectacular with 3 meters of red silk attached to it, in Second Life anywhere you go, you walk on your very own red carpet.

On August 29th I will show my collection, both in real life and in Second Life. After the show there will be an exhitbiton untill Sepember 23rd. In real life the show takes place at 9.00 SLT/ 18.00 CET at Pastoe Design Centre, in Utrecht. In Second Life the models of Ewing Fashion Agency will show the virtual designs at 10.30 SLT/ 19.30 CET in Virtual Holland.

I hope to see you either in real life or in Second Life, by being at either one of the locations does not mean you have to miss out on the other ( that would not suit my concept): on the day of the show there will be a live connection between the two worlds.

If you have any questions please contact Aideen Sideways. You can also visit the website.