At 11.00 AM SLT on the 26th of January 2009, the Ewing Fashion Agency will once again be joining forces with the Amsterdam-based real-world talent managers, The Artist Advice for another Second Life/Real World simultaneous fashion event.  During the live fashion show at Beurs van Berlage (Amsterdam – The Netherlands), the Ewing Fashion Agency will host the Second Life version of the show at its Ischia sim location, where EGG Development will reproduce the venue of the show, The Beurs van Berlage.  Building on the success of last years First Fusion show, this year each event will be viewable to the other as they occur.  The Real World creations of Real World designers Jennifer Delano, Melanie Brown and Eleonore de Ruuk  are being recreated for the Second Life production by a talented lineup of Second Life designers: Digit Darkes, Neferia Abel, Sascha Frangilli, Simone Stern, Sysy Chapman and Zaara Kohime.  In acknowledgement of significance of these innovative collaborations, Runway Magazine and DX Exchange have signed on as corporate sponsors for the event. Beside the fashion show, also the DJ will be presented in both world, Damien. S will be on stage in the Beurs van Berlage and at Ischia during the show.

EFA-AIFW2009 Invite event by Kafee Iwish 

 

You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District

 

PROGRAM

9.30 AM SLT: Live broadcasting of the RL-fashion show of Eleonore de Ruuk and Melanie Brown

10.30 AM SLT: Simultaneous RL-SL fashion show, EFA-AIFW2009 Now, Then, Soon (featuring SL-designers Neferia Abel, Zaara Kohime, Sysy Chapman, Simone Stern, Sascha Frangilli and Digit Darkes)

11.15 AM SLT: Meet the designers and models, simultaneous RL-SL talkshow (has to be confirmed)

Music will be provided by DJ Damien.S during the event.

Your host for this show will be Tiffany Dragonash, dressed by Orage Creations

 

Event sponsors EFA-AIFW2009 - logo RUNWAY Magazine

EFA-AIFW2009 - logo DX Exchange    

 

  

 

 

 Building sponsor: EGG Development EFA-AIFW2009 logo EGG Development

 

 

 

 

 

 

Broadcasting sponsor: Engage! EFA-AIFW2009 - logo Engage

 

 

 

Wall sponsors

 EFA-AIFW2009 logo Angel DessousEFA-AIFW2009 logo Seldom Blue Fashion

 

Goodybags

Goodybags from the sponsors will be posted in the Ewing VIP-guest group after the event.

 

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Beside the new collection of Jennifer Delano, “Then, Now, Soon” , two more collections will be showed during the show at the Amsterdam International Fashion Week 2009. The audience at the Beurs van Berlage will be spoiled with the new collections of Eleonore de Ruuk and Melanie Brown.

Eleonore de Ruuk begun her own fashion label under her own name “Eleonore de Ruuk” in 2006. Her style can described best as a mix of streetwear and highfashion. Her trademark are hoods, which she combines in original ways, such as a hood combined with a tie or backpack, but also used in jumpsuits and dresses. Her hoods, graphical shapes and prints and the use of sportive fabrics contribute to the streetfeeling, while on the other hand her subtle use of more elegant fabrics and shapes contributes to a delicate style. All these elements combined give her work a recognisable style. Eleonore de Ruuk won the “Ispo Brandnew Style Award” 2008 for her timeless and highly individualistic style.

EFA-AIFW2009 Eleonore de Ruuk 3EFA-AIFW2009 Eleonore de Ruuk 2EFA-AIFW2009 Eleonore de Ruuk 1

 Spring-summer 2009 colection Eleonore de Ruuk: “Fractics” (photographer Fulco Lorenzo, model Nelly voor de Boekers)

 

Melanie Brown begun her own fashion label in 2008 under the name Br.wn Clothes. Br. wn Clothes is all about femininity in a pure and realistic sense. The clothes have a sexy elegance with a little twist somewhere; a playfulness, things that shouldnot fit somehow do. Br.wn Clothes are intended for woman who cherish clothes for their quality of cut, material and detail. They are intended for woman who want something a little bit different, woman who dare. The clothes, like the individual who chooses to wear them, have a strong indentity.

EFA-AIFW2009 Melanie Brown 1EFA-AIFW2009 Melanie Brown 2EFA-AIFW2009 Melanie Brown 3

Spring-summer 2009 collection Melanie Brown: “Happy Birthday”

The new collections can be watched during the EFA-AIFW2009 event, the RL-show will be projected on a screen. 

EFA-AIFW2009 (logo red)

 

On 26 January 2009, during the AIFW2009, the collections of Eleonore de Ruuk, Melanie Brown and Jennifer Delano will be presented in the Beurs van Berlage (Amsterdam)