Unfortunately Simone Stern has left the EFA-AIFW2009 show. She made the requested dresses for the show, which turned out to be beautiful as expected from Simone. Only I had the remark that I felt a little bit concerned by them, because it did not refer at all to the dresses of the RL show, which was the target for this event. We had a discussion about her style and the style of the RL designer. And unfortunate it ended with the decision of Simone to leave the show and not participate anymore. I regret she is leaving, I would love to have her included.

 EFA-AIFW2009 Dress Simone for EFA-AIFW2009 show

(Simone!) Some Enchanted Evening in Red, one of the dresses made for EFA-AIFW2009

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 The first time I met Simone Stern was at the beginning of my EFA-carrier, as present she gave me her new collection. I am still wearing these dresses, for me, that is what is characteristic for Simone’s design, the beautiful textures and the strong design make each piece timeless and can be add easily to a fashionable vintage collection.  Definitly showed with the Una-dress atthe EFA-Design Award Show. But Simone is not only designing gowns! With her “Style starts here” brand she demonstrate she can do much more, casualwear with modern flair,  jeans, fun tops, sexy boots, and even lingerie. With her creativity for so many styles, I am anxious to see what she will make of the designs in the EFA-AIFW2009 show, time for some questions!

EFA-AIFW2009 Simone 4EFA-AIFW2009 Simone 3EFA-AIFW2009 Simone 1 

Simone Stern pictured by Connie Arida 

For the EFA-AIFW2009 show you have to reproduce 4 outfits from the RL-show. The RL-designer describes her designs as follow: “My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.”  How far does your style meet this style? And can you replace yourself in this style and work with it?

Simone: I think my ‘Style’ line is utterly wearable, utterly comfortable. Tops and slacks, and dresses that wear easily and don’t need a ton of accessories to look chic. The cocktail/party dress line at Simone is very wearable too, definitely fashion without a lot of fuss. The wedding gowns are…wedding gowns! They’re dreamy, floaty, soft fantasies, meant for that ONE special day.  

You are placed in the theme “Now”  for the show. Do you have some feeling with this theme related to your common style? Does it fit you?

Simone:  The response to the Style line has been very gratifying and continues to grow  in popularity. The Style line is very modern, casual, and wearable. I’m having fun designing casual clothes for men and women. If I could sum up the line in just a few words, I’d say something like “Easy self-confidence.”

The color of the designs you will create for this show is red. Do you use this color a lot? What is the special challenge for this color? Do you have a special connection with this color?

Simone: Uhm, I had to pick one color? OOPS!  Too late! I picked all three, of course! 

EFA-AIFW2009 outfit Simone

Photographer of the picture and model on the picture: Connie Arida, wearing STYLE -Outfit (by Simone!), includes belt, trousers, cami and cardigan 

 

At Simone!  you find all you need to mix and match, making your every day look totally unique, and personalized to suit you. Go and find your new look now.

 

EFA-AIFW2009 (logo red)

 

Simone Stern is part of the designer team of the EFA-AIFW2009 show. Her creations will be  presented in the theme “now”.

 

 As you travel around the grid, you cannot help but notice that Christmas time is on the way!  The tropical beaches are making way for winter wonderlands and palm trees are replaced by Christmas trees.  Time to forget the cocktails for a while and sit at the fireplace with a hot chocolate!

The shops and designers are preparing their season collections.  And so is Simone Stern.  As a present she gave me her new Christmas creations.  It is a big collection, in the traditional colors of red, green, white and black.  But also some surprising pastels and purple.  The red line through all are the fur and bows, they make the look rich and can be detached easily in such a way that a good wearable outfit is still there.  The collection is sweet and naughty at the same time and reminded me of Christmas pin-ups from the 50’s, naughty with a wink, but always sexy. Of course this collection has all that Simone! normally brings, high quality, detailed textures and all items in all layers.  And a nice plus, the outfits are very reasonable priced (200LD).

Let it snow,  let it snow,  let it snow!

 EFA - Xmas Simone (green) EFA - Xmas Simone (red)EFA - Xmas Simone (white)

From left to right:  (Simone!) Santa Baby ( 2008 ) in Green, (Simone!) Pixie ( 2008 ) in Red and (Simone!) SnowGirl in White 

The ice-skates, ALB ICE skates female by AnaLee Balut,  in the pictures are from ALB Dream Fashion. You can pick them up for free, there are also male-skates available. Don’t forget to have a look in her shop too, you will find great designs in amazing color combinations. 

 

Thanks to Kafee Iwish for making the pictures.

I am very proud to present to you the SL-designer team for  EFA-AIFW2009!   The team was simply formed by including the first 6 respondants to the participating call in the Ewing VIP-guest Group and at our blog. But I think I could not have dreamed of a better team.  Aside from being well-known names in the fashion scene, their individual styles are all very different, from classical gala gowns to Indian style fashion.   And different from the EFA-First Fusion show, this designer team is not only dutch, but very international.

The designers are: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli

EFA-AIFW2009 - SL designers 

On the picture the SL-designers in the Beurs van Berlage, the event area of the RL-show. From left to right: Digit Darkes, Sysy Chapman, Neferia Abel, Simone Stern, Zaara Kohime, Sascha Frangilli (thanks to Connie Arida for creating the picture)

 

It will be anxious to see how this group will translate the RL-outfits to Second Life.  Can they think out of the box?  Are they able to use the photo’s and rough sketches of the designs to create something new?  Will we recognise their style in the designs?  One thing is for sure, they are brave enough to take this step and make this event another historical step in Second Life fashion and cross-over events.  And I am really looking forward to working together with them on this this great opportunity! 

 

EFA-AIFW2009 Jennifer Delano

The RL-designer for the EFA-AIFW2009 will be Jennifer Delano.  Those who have been following EFA will recognise her name from the EFA-First Fusion show in February 2008.  What can the SL-designers expect this time?  I asked Jennifer some quick questions to get a little idea.

Jennifer, can you describe shortly your common designs?

My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.

What kind of collection do you have in mind for the AIFW2009?  What can we expect and what is your inspiration for this show?

The Fashion Week show is based on my three colours. White, red and black. The theme is black – looking at the past. Red – looking at now. White – looking at the future. Thats why we’ll show it at the Beurs van Berlage, this beautiful building has three pieces of art who represent past, now and future.

 

Put already a mark at 26 January 2009 in your schedule, to be sure you will not miss what this creative team will present to you during EFA-AIFW2009!

 

Interested in advertising opportunities at EFA-AIFW2009?

Please sent an email to Connie Molinaro (conniemolinaro@gmail.com) . We offer a wide range of possibilities for different budgets and different kinds of output.  Also individual packages or package deals can be discussed.

Want to be a model in the EFA-AIFW2009 show?

Join the Ewing VIP Guest group to stay informed or keep an eye on the EFA-blog.  In the first week of January 2009 the model team will be created.

 EFA-AIFW2009 - logos SLdesigners

EFA - AIFW 2009 (red)

The EFA-AIFW2009 designer team is created by the following designers: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli.

simones-1st-store_004-1.jpg

Incredibly talented and driven, Simone Stern has developed a brand that is instantly recognisable for its quality and style. Add to the pot a never-ending supply of energy and creative vision and it seems Simone has it all.

Not content to stop there, Simone has now just opened a new store that caters to those that prefer a more “Pret-a-Porter, casual, ready to wear, easy to slip on, mix n’ match” style. I managed to prize her away from her work for a quick interview for Friday Feature and thoroughly enjoyed learning a little about what makes Simone (or the person behind Simone) tick.

Harriet Gausman: For those who do not know, how long have you been in SL and what initially attracted you to the place?

Simone Stern:I’ve been in Second Life since December of 2004. I read an online article in the Wall Street Journal. People were selling things they had created. Specifically, clothes. So, I had to see.

Harriet Gausman: So many designers begin designing only days after stepping into their new skin, was this also the case with you?

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Zuri’s Valentine’s Day outfit - front

So, for this week’s blog, I wanted to show off an outfit that I would want to wear for Valentine’s Day. I headed over to Simone and saw this heart themed dress that I instantly thought would do nicely in representing this special holiday.

This strapless dress is beautiful, with a lacy skirt that peeks out from underneath. I especially like the little heart cutout on the bust that shows off the cleavage without being too sexy. Lacy gloves add a nice touch to the ensemble, giving the overall outfit a playful look. And note, stockings to match with cute adornments of hearts! Put on a heart necklace and voilàs! Instant Valentine’s Day outfit to woo your special sweetheart in!

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Simone Style show

You are cordially invited to Style Starts Here – VALENTINE SHOW PREVIEW!

Simone Stern is one of Second Life’s most accomplished designers and she has turned a new and rather casual leaf with her new brand Style Starts Here! Think Pret-a-Porter, ready to wear, easy to slip on, mix n’ match casuals ready for you to unleash your creative energy on. In conjunction with the opening of her new sim and of course the most romantic day of the year, the Ewing Fashion Agency (EFA) cordially invites you to come take a sneak preview at whats in store for both men and women at Style Starts Here.

Date: Tuesday, 12th February
Time: 12PM SLT
Guest Arrival: 11:30 AM SLT

Location: ISCHIA
Dress Code: Pret-a-Porter