I am very proud to present to you the SL-designer team for  EFA-AIFW2009!   The team was simply formed by including the first 6 respondants to the participating call in the Ewing VIP-guest Group and at our blog. But I think I could not have dreamed of a better team.  Aside from being well-known names in the fashion scene, their individual styles are all very different, from classical gala gowns to Indian style fashion.   And different from the EFA-First Fusion show, this designer team is not only dutch, but very international.

The designers are: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli

EFA-AIFW2009 - SL designers 

On the picture the SL-designers in the Beurs van Berlage, the event area of the RL-show. From left to right: Digit Darkes, Sysy Chapman, Neferia Abel, Simone Stern, Zaara Kohime, Sascha Frangilli (thanks to Connie Arida for creating the picture)


It will be anxious to see how this group will translate the RL-outfits to Second Life.  Can they think out of the box?  Are they able to use the photo’s and rough sketches of the designs to create something new?  Will we recognise their style in the designs?  One thing is for sure, they are brave enough to take this step and make this event another historical step in Second Life fashion and cross-over events.  And I am really looking forward to working together with them on this this great opportunity! 


EFA-AIFW2009 Jennifer Delano

The RL-designer for the EFA-AIFW2009 will be Jennifer Delano.  Those who have been following EFA will recognise her name from the EFA-First Fusion show in February 2008.  What can the SL-designers expect this time?  I asked Jennifer some quick questions to get a little idea.

Jennifer, can you describe shortly your common designs?

My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.

What kind of collection do you have in mind for the AIFW2009?  What can we expect and what is your inspiration for this show?

The Fashion Week show is based on my three colours. White, red and black. The theme is black – looking at the past. Red – looking at now. White – looking at the future. Thats why we’ll show it at the Beurs van Berlage, this beautiful building has three pieces of art who represent past, now and future.


Put already a mark at 26 January 2009 in your schedule, to be sure you will not miss what this creative team will present to you during EFA-AIFW2009!


Interested in advertising opportunities at EFA-AIFW2009?

Please sent an email to Connie Molinaro (conniemolinaro@gmail.com) . We offer a wide range of possibilities for different budgets and different kinds of output.  Also individual packages or package deals can be discussed.

Want to be a model in the EFA-AIFW2009 show?

Join the Ewing VIP Guest group to stay informed or keep an eye on the EFA-blog.  In the first week of January 2009 the model team will be created.

 EFA-AIFW2009 - logos SLdesigners

EFA - AIFW 2009 (red)

The EFA-AIFW2009 designer team is created by the following designers: Sysy Chapman, Zaara Kohime, Digit Darkes, Neferia Abel, Simone Stern and Sascha Frangilli.


EFA - AIFW2009

The Ewing Fashion Agency (EFA) and our official partner, the Artist Advice (a real-world artist management company based in Amsterdam) are pleased to announce our joint participation in Amsterdam International Fashion Week 2009 (AIFW 2009) – next January.  

The AIFW show is an exciting follow-up to EFA’s successful collaboration with the Artist Advice last February to create the first show of its kind in Second Life – EFA’s First Fusion , which attacted wide coverage in by the dutch print, television and internet press and again featured SL household names, such as Nicky Ree and Sysy Chapman. The AIFW show is set to place on Monday the 26th of January at 11.00 AM SLT.
Preparations for this exciting event are are starting now and we are looking for people to take part as part of the virtual team, but also to visit the event live in Amsterdam in January. We would like to hear from Second Life Content creators of clothes, hair, skin, shoes and so on, artists, models, event planners, hosts, DJ’s, builders, scripters, filmers, graphics, writers, press, advertisers, sponsors and more! Be part of it.
If you are interested to join or you want more information, please send an email to conniemolinaro@gmail.com .
Looking forward to work together with you!
About the Ewing Fashion Agency
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
About the Artists Advice
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/
About Amsterdam Fashion Week
“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
Best regards,
Connie Molinaro (Event coordinator EFA @ Amsterdam International Fashion Week Team)
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro

I’ve got to be one of the luckiest bloggers on the team. I focus on the designers that sponsor our events. Not only do I get to interact with some of the best designers in SL, I also get to learn what makes them tick. I love finding out why they design what they do and how hard they work to make sure their creations are perfect for us shopaholic residents in Second Life (TM).

My most recent excitement comes from the designers that were featured or were sponsors at our recent Halloween runway show. Of course, you’ll hear all about the show, but that’s another blog. I get to tell you all about the designers!

Black Arts was one of the designers featured on the runway. Chimera666 Graves, the creator and designer of the Black Arts clothing line, is definitely born to design in SL. She considers herself an artist and loves that SL offers her the ability to create and share the things she creates. She began designing a year and a half ago and has spent that time finding inspiration in the music she hears, the environment around her, and her own personal moods. Because of this she has an array of styles. Some are dark and moody, others flirty and sensual. The one common tie is that they are all goth inspired. She’s has used other things to inspire these goth creations as well. You can see peeks of domination, submission, vampirism, baby dolls, and many other different styles in her creations. You can see her amazing designs for yourself at Black Art’s main store.