Thanks to Tillie Ariantho for taking the pictures

Thank you all for being there! It was a great event with lot of fun, hope you all enjoyed it as much as I did! Please feel free to share your pictures of the event in the FLICKR group ESTAFETTE FOR FREEDOM – 2010

Monday 26 January, the real life merged with virtual life in the Beurs van Berlage. After months of preparation it was finally going to happen, the EFA-AIFW2009 show. The Beurs van Berlage was filled with guests, even people were waiting outside looking for a chance to get in and join the show too. After the shows of Eleonore de Ruuk and Melanie Brown, the simultaneous RL-SL show started. DJ Damien.S was tuning and on a big screen you could see the show in Second Life as the guests in Second Life could see the show in Amsterdam. Unfortunate, the camera did not work with the PC, but with the web-cam the atmosphere could be felt and a glimp of the show could be seen in the Beurs van Berlage at Ischia.

It was really special to see the both shows at the same time, each with it’s own possibilities. The show in Amsterdam with the speed of the models and the show in Secondlife with the luxery touches. But one thing for sure, both shows had the same character, same feeling, same enthusiastic public and breathing the same atmosphere. Although the EFA-AIFW2009 was maybe not perfect at each detail, all participants can be satisfied and proud on the result. Another step forward has been taken to merge the real life fashion world with the virtual fashion world.

Thanks to Kafee Iwish for making the pictures


I want to give a big applause to Sysy Chapman, Neferia Abel, Sascha Frangilli, Digit Darkes and Zaara Kohime. This designer team did a fantastic job by reproducing the RL-designs in Second Life for the EFA-AIFW2009 show. The challenge was big. They had to work with working pictures of the RL designer, Jennifer Delano. There was no possibility to see how these designs move, feel, look and fit on a model. And the pictures were not of a very brilliant quality. Also the style of the designs was complete different that they were used to normally. So a complete other way of working, thinking and improvisation was required. You could see the results during the EFA-AIFW2009 show.  But also these outfits are now for sale in the shops of the designers. Also you can read at their blogs how they experienced the challenge.

 THEN – BLACK (Neferia Abel and Zaara Kohime)

EFA-AIFW2009 - Then balck by Neferia AbelEFA-AIFW2009 - Then Black by Zaara Kohime


NOW – RED (Sysy Chapman and mixed designers)

 EFA-AIFW2009 - Now red by Sysy ChapmanEFA-AIFW2009 - Now red by Neferia Abel


SOON – WHITE (Digit Darkes and Sascha Frangilli) 

 EFA-AIFW2009 - Soon white by digit DarkesEFA-AIFW2009 - Soon white by Sascha Frangilli

For me it was nice to see how everybody coped with this challenge. And great I had the change to have a little view in their kitchen, explaining me what was possible and what difficulties SL can give you when designing clothes. Certainly I will look different now at the designs I can find in SL. What also is nice, that you still can recognise the style of each designer in the reproduced outfits. Sysy, Neferia, Sascha, Digit and Zaara, I want to thank you all for this experience, it was great working with you and nice to know you all a little bit more now! Keep up the good work you all deliver.

Pictures of EFA-AIFW2009 by Tillie Ariantho

Be welcom to share your pictures in the Ewing Fashion Agency FLICKR group

EFA-AIFW2009 Invite event by Kafee Iwish


You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District


At 11.00 AM SLT on the 26th of January 2009, the Ewing Fashion Agency will once again be joining forces with the Amsterdam-based real-world talent managers, The Artist Advice for another Second Life/Real World simultaneous fashion event.  During the live fashion show at Beurs van Berlage (Amsterdam – The Netherlands), the Ewing Fashion Agency will host the Second Life version of the show at its Ischia sim location, where EGG Development will reproduce the venue of the show, The Beurs van Berlage.  Building on the success of last years First Fusion show, this year each event will be viewable to the other as they occur.  The Real World creations of Real World designers Jennifer Delano, Melanie Brown and Eleonore de Ruuk  are being recreated for the Second Life production by a talented lineup of Second Life designers: Digit Darkes, Neferia Abel, Sascha Frangilli, Simone Stern, Sysy Chapman and Zaara Kohime.  In acknowledgement of significance of these innovative collaborations, Runway Magazine and DX Exchange have signed on as corporate sponsors for the event. Beside the fashion show, also the DJ will be presented in both world, Damien. S will be on stage in the Beurs van Berlage and at Ischia during the show.

EFA-AIFW2009 Invite event by Kafee Iwish 


You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District



9.30 AM SLT: Live broadcasting of the RL-fashion show of Eleonore de Ruuk and Melanie Brown

10.30 AM SLT: Simultaneous RL-SL fashion show, EFA-AIFW2009 Now, Then, Soon (featuring SL-designers Neferia Abel, Zaara Kohime, Sysy Chapman, Simone Stern, Sascha Frangilli and Digit Darkes)

11.15 AM SLT: Meet the designers and models, simultaneous RL-SL talkshow (has to be confirmed)

Music will be provided by DJ Damien.S during the event.

Your host for this show will be Tiffany Dragonash, dressed by Orage Creations


Event sponsors EFA-AIFW2009 - logo RUNWAY Magazine

EFA-AIFW2009 - logo DX Exchange    





 Building sponsor: EGG Development EFA-AIFW2009 logo EGG Development







Broadcasting sponsor: Engage! EFA-AIFW2009 - logo Engage




Wall sponsors

 EFA-AIFW2009 logo Angel DessousEFA-AIFW2009 logo Seldom Blue Fashion



Goodybags from the sponsors will be posted in the Ewing VIP-guest group after the event.