SECOND LIFE, 15 January 2009 – At 11.00 AM SLT on the 26th of January 2009, the Ewing Fashion Agency will once again be joining forces with the Amsterdam-based real-world talent managers, The Artist Advice for another Second Life/Real World simutaneous fashion event.  During the live fashion show at Beurs van Berlage (Amsterdam – The Netherlands), the Ewing Fashion Agency will host the Second Life version of the show at its Ischia sim location, where EGG Development will reproduce the venue of the show, The Beurs van Berlage.  Building on the success of last years First Fusion show, this year each event will be viewable to the other as they occur.  The Real World creations of Real World designers Jennifer Delano, Melanie Brown and Eleonore de Ruuk  are being recreated for the Second Life production by a talented lineup of Second Life designers: Digit Darkes, Neferia Abel, Sascha Frangilli, Simone Stern, Sysy Chapman and Zaara Kohime.  In acknowledgement of significance of these innovative collaborations, Runway Magazine and DX Exchange have signed on as corporate sponsors for the event. Beside the fashion show, also the DJ will be presented in both world, Damien. S will be on stage in the Beurs van Berlage and at Ischia during the show.

 
 
 
 
efa-logo-correct
 
About the Ewing Fashion Agency
 
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
 

EFA-AIFW2009 - logo RUNWAY Magazine

 
About RUNWAY Magazine

RUNWAY Magazine is a monthly in-world publication dedicated to the promotion of fashion, modeling and design in Second Life.  RUNWAY features the who’s  who in the fashion world in Second Life, the seasoned designers, models and agencies, as well as the fresh new up and coming talent on and off the runway. RUNWAY has always maintained its neutrality in working with designers and fashion agencies in Second Life by covering all the fashion shows and events to bring its readers the latest news, updates and revues of the designers captured as they happen. With a circulation of over 65.000 readers monthly in-world, RUNWAY is hands down the best fashion read in Second Life.

Source: www.runwaysl.com 

EFA-AIFW2009 - logo DX Exchange

About DX Exchange

DX Exchange is based in the Netherlands and is a 3D media company and Virtual Service Provider that offers his services in the field of virtual internet. Since 2007 DX Exchange has been creating and running 3D communities. DX Exchange was founded in 2006 as a currency exchange office for the Dutch community in the ‘Second Life’ virtual world, and is currently expanding to the surrounding countries, other platforms and more exchange services. The DX Exchange payment system makes it possible to exchange Euros for virtual money and vice versa , using accepted and leading local payment methods and support.  Currently in Second Life the company serves some 20,000 customers. For more information, see www.dxexchange.com.

 

EFA - The Artist Advice
About the Artists Advice
 
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/ 

EFA - AIFW2009

About Amsterdam Fashion Week

“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
 
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro
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Last weekend the RL-audition for models for the EFA-AIFW2009 show took place in Amsterdam.

The Artist Advice: “For this show we need 30 models. We’re looking for tall and skinny models. The normal 1.75 – 1.80 length and sizes close to 90-60-90. We took basic pictures of the models and now we are waiting for the designers to decide which ones they like to see at the catwalk. This week the decision will be made!”

EFA-AIFW2009 Kimberly Muis (RL audition)EFA-AIFW2009 Kimberley Castricum (RL audition)EFA-AIFW2009 Patricia Piels (RL audition)

Shown in the photos are 3 models who participated at the audition.  Will we see them in January, during the EFA-AIFW2009 show in the Beurs van Berlage?

Also EFA will start to create the model team. Our team, led by top-model Rena Mascot, will consist of 8 models with more or less the same look as the RL models. Are you interested in walking on the runway during the EFA-AIFW2009 show and do you have extensive runway experience?  Please read on and follow the instructions.

CASTING CALL FOR MODELS

EFA-AIFW2009 Casting Call Models

First of all, you must be available at these days and times (it is allowed to miss 2 practise days):

  • Audition: 4 January 2009, 12.00 PM – 02.00 PM SLT
  • 1st practise: 12 January 2009, 12.00 PM – 02.00 PM SLT
  • 2nd practise: 14 January 2009, 12.00 PM – 02.00 PM SLT
  • 3rd practise: 16 January 2009, 12.00 PM – 02.00 PM SLT
  • 4th practise: 18 January 2009, 12.00 PM – 02.00 PM SLT
  • 5th practise: 20 January 2009, 12.00 PM – 02.00 PM SLT
  • 6th practise: 22 January 2009, 12.00 PM – 02.00 PM SLT
  • 7th practise: 24 January 2009, 12.00 PM – 02.00 PM SLT
  • Final rehearsal: 25 January 2009, 12.00 PM – 02.00 PM SLT
  • Event-day: 26 January 2009, 10.00 AM – 01.00 PM SLT

To register for the audition, you must be on or join Facebook.

  1. Make an account at Facebook, using your SL avatar name for this.
  2. Create a photo album called “EFA-AIFW2009 audition”, you can find this option under the photo tab in your profile.
  3. Place minimaly 1 head shot, 1 body shot (lingerie), 1 photo in formal dress and1 photo in casual outfit in this photo album. Photos should not be edited by photoshop.
  4. Send your new friends a message with the training you received and where, your current agency affiliation and most important your experience of actual runway shows.

A maximum of 30 models will be invited for the actual audition. All models who have registered themselves will receive a message on 2 January 2009 to let them know if they are invited or not for the audition.

Deadline registration for audition: 29 December 2008.

We wish you all good luck and hope to see you on Sunday 4 January 2009

EFA - AIFW 2009 (red)

The audition for the EFA-AIFW2009 show will take place at 4 January 2009, 12.00 AM – 02.00 PM SLT

EFA - AIFW2009

The Ewing Fashion Agency (EFA) and our official partner, the Artist Advice (a real-world artist management company based in Amsterdam) are pleased to announce our joint participation in Amsterdam International Fashion Week 2009 (AIFW 2009) – next January.  

The AIFW show is an exciting follow-up to EFA’s successful collaboration with the Artist Advice last February to create the first show of its kind in Second Life – EFA’s First Fusion , which attacted wide coverage in by the dutch print, television and internet press and again featured SL household names, such as Nicky Ree and Sysy Chapman. The AIFW show is set to place on Monday the 26th of January at 11.00 AM SLT.
Preparations for this exciting event are are starting now and we are looking for people to take part as part of the virtual team, but also to visit the event live in Amsterdam in January. We would like to hear from Second Life Content creators of clothes, hair, skin, shoes and so on, artists, models, event planners, hosts, DJ’s, builders, scripters, filmers, graphics, writers, press, advertisers, sponsors and more! Be part of it.
 
If you are interested to join or you want more information, please send an email to conniemolinaro@gmail.com .
   
Looking forward to work together with you!
 
About the Ewing Fashion Agency
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
 
About the Artists Advice
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/
 
About Amsterdam Fashion Week
“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
 
 
Best regards,
Connie Molinaro (Event coordinator EFA @ Amsterdam International Fashion Week Team)
   
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro

EFA is proud to announce that we are now an official partner of The Artist Advice. EFA worked together with The Artist Advice for the EFA-First Fusion show, the first RL-SL simultaneous fashion show. After this big success new idea’s were generated. Which will lead to a next event at the Amsterdam Fashion Week in January 2009.

The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extras, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice has been founded by Jennifer Delano in 2005. Today the team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths.

EFA is looking forward to a close relationship which will make it possible to promote real life fashion in Second Life, resulting in not to miss unique and exciting events.

In DecembEFA - The Artist Adviceer 2007 Jennifer Delano drew the attention of the ducth media Ewing Fashion Agency when attempted one month experiment involving being locked up in a house with nothing, but the Internet. Now the owner of the Amsterdam-based The Artist Advice is working with EFA on First Fusion.

The Artist Advice is a consultancy agency based in Amsterdam, the Netherlands.  The agency manages the careers and development of many artists and models – many of whom were part of the line-up for the last Amsterdam International Fashion week.

Femis Fashion is a ducth based design house responsible for the creations that will be show-cased during the show. First Fusion‘s theme will reflect the changing seasons, nationalities and cultures and worlds. The eventwill be televised and streamed at the real-world location called De Balie. Joining this event are four of Second Life’s top designers, including Nicky Ree.

 Jennifer: “Until now I experienced this event as a special and unique experience and I am very grateful for getting the change to do this. It will be exciting to see the final result on 25th February, when I can not only see my show, but the Second Life show on a screen on the runway in Amsterdam. I really think that Internet will be more and more important in the future. Also the work involved with The Artist Advice is almost completely digital and very much connected to the Internet. For me, this event can mean a big step forwards in the digital future!”

First Fusion: 25 February 2008, 11.30 AM SLT @ First Meta II sim

The Ewing Fashion Agency and the Amsterdam real-world based Artist Advice fashion promotions agency pool their creative vision to realease a unique real-world, Second Life fashion event.

SECOND LIFE, 16 February 2008 – At 11.30 AM SLT on the 25th of February 2008, the Ewing Fashion Agency and the Amsterdam-based real-world talent managers, The Artist Advice will hold a simultaneous real-world and Second Life fashion show called First Fusion. The show in Amsterdam will be held at the uber fashionable De Balie on the world-famous Leidseplein, where as the Second Life event will take place on the sim of the event’s premiere sponsor, First Meta. First Fusion is one of the few simultaneous real-world/Second Life shows that have been attempted because of their sheer complexity. First Fusion will be filmed for Fashion 360 Television and presents a look at the world through the seasons in different parts of world, cultures and ethnicities. The show, featuring the new and innovative collection of the Amsterdam-based fashion house Femis Fashion represents an exciting new development in the fusion between real-world fashion and Second Life fashion and has been made possible by four talented SL designers – Nicky Ree, Aphrodite Outlander, Sysy Chapman and EFA Design Awards finalist, Indira Bekkers.

First Fusion’s main sponsor, First Meta, will be creating a setting that captures, the atmostphere and charm of the real-world setting of Amsterdam and De Balie. The Artist Advice will take care of the real life part in Amsterdam, where the people will be able to no only watch the live show, but also enjoy a live stream of the Second Life show, which will be broadcasted by Meta.Live.Nu on a big screen and via De Balie‘s internet site.

Ewing Fashion Agency’s CEO commented, “This is really an exciting development for fashion in Second Life and for Femis Fashions and we are proud to be part of the event development team”. To receive further event information and landmarks, or real -life location address, please join our in-world group called the EWING EVENTS VIP LIST.

Information about the Ewing Fashion Agency
Ewing Fashion Agency (EFA) is a fresh, energetic, dynamic and industry focused fashion promotions agency founded by Una Ewing, specialised in the development, creation and management of business and PR and marketing solutions, concepts and promotional campaigns for real-world and Second Life fashion designers and professionals.

Information about The Artist Advice
The Artist Advice is an artist management agency founded in Amsterdam in 2005 by Jennifer Delano. Today, the team consists of seven motivated employees who energetically manage the development and careers of hundreds of artists.

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