Monday 26 January, the real life merged with virtual life in the Beurs van Berlage. After months of preparation it was finally going to happen, the EFA-AIFW2009 show. The Beurs van Berlage was filled with guests, even people were waiting outside looking for a chance to get in and join the show too. After the shows of Eleonore de Ruuk and Melanie Brown, the simultaneous RL-SL show started. DJ Damien.S was tuning and on a big screen you could see the show in Second Life as the guests in Second Life could see the show in Amsterdam. Unfortunate, the camera did not work with the PC, but with the web-cam the atmosphere could be felt and a glimp of the show could be seen in the Beurs van Berlage at Ischia.

It was really special to see the both shows at the same time, each with it’s own possibilities. The show in Amsterdam with the speed of the models and the show in Secondlife with the luxery touches. But one thing for sure, both shows had the same character, same feeling, same enthusiastic public and breathing the same atmosphere. Although the EFA-AIFW2009 was maybe not perfect at each detail, all participants can be satisfied and proud on the result. Another step forward has been taken to merge the real life fashion world with the virtual fashion world.

Thanks to Kafee Iwish for making the pictures

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Zaara Kohime is a rather new face in fashion world, her first shop was opened in January 2008. But she stool very quickly many fashion hearts. It seems like everybody, including me, is in love with her designs. A fusion of rich textures, bold colors and contemporary silhouettes is {Zaara}‘s forte.  Packed in an Indian style it gives you the luxury 1001 night feeling, while it is still very wearable for any occasion. Recently she added matching accessories to her collection and… to taste even more the Indian style, she started 2009 by opening her own sim. How will this exotic lady translate the down to earth dutch designs for the EFA-AIFW2009 event?

EFA-AIFW2009 Zaara 3EFA-AIFW2009 Zaara 4EFA-AIFW2009 Zaara 5

Zaara Kohime pictured by Connie Arida

For the EFA-AIFW2009show you have to reproduce 4 outfits from the RL-show. The RL-designer describes her designs as follow: “My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.”  How far does your style meet this style? And can you replace yourself in this style and work with it?

Zaara: I woudnt say so… my style tends to be more layered… casual, whimsy with a hint of opulence. However being a graphic designer in RL, I am used to delivering a job on the given brief.. so this is how I look at it. Though I am sure a bit of Zaaraness would be evident in the design.

You are placed in the theme “Then”  for the show. Do you have some feeling with this theme related to your common style? Does it fit you?

Zaara: Well if I take it literally as the word “Then”(past)… for me my designs are influenced by by various time frames.. from the luxurious styles of the maharajahs to the bustling bazaars and busy city life of Bombay today. Nostalgia appeals to me so probably “then” as a theme suits me fine.

The color of the designs you will create for this show is black. Do you use this color a lot? What is the special challenge for this color? Do you have a special connection with this color?

Zaara: Oh I love black and its not difficult for me to work with this color at all..  its timeless. But I just adore color… and color harmonies is one of my strenghts and I love playing with them in my designs which I guess I cannot do with black. So in that sense it would be ‘different’ for me.

Outfit Zaara

Photographer of the picture and model on the picture: Connie Arida, wearing Zaara: Chaya “pipal”

Go visit the {Zaara} sim, to shop or to make the winning picture for the ZaaraSimContest, you have time until 31 January 2009 to enter.

EFA-AIFW2009 (logo red)Zaara Kohime is part of the designer team of the EFA-AIFW2009 show. Her creations will be presented in the theme “then”.

Neferia Abel was one of the designers who showed her collection in the early shows of EFA, First Impression III. At that time a daring step. And again she shows she is not afraid to do something new and take a challenge, because Neferia will be one of the designers in the EFA-AIFW2009 show. This lady from Norway started designing in October 2oo6 and since than she gave many females the sexy feminine look of the past. You can find the fashion styles from the 18th century until present days at Invalde. And recently she even started to make skins. I always love her shop, it makes you travel into time without giving you a dull out of fashion feeling.  I asked her to give some reactions on the preparation of the EFA-AIFW2009 designs. 
 

EFA-AIFW2009 Neferia 5EFA-AIFW2009 Neferia 2EFA-AIFW2009 - Neferia Abel 4

Neferia Abel  pictured by Connie Arida 

For the EFA-AIFW2009 show you have to reproduce 4 outfits from the RL-show. The RL-designer describes her designs as follow: “My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.”  How far does your style meet this style? And can you replace yourself in this style and work with it?

Neferia: The dresses to make to this show looks very different from what I use to make. Its a challenge but will be fun, I like a challenge.  

You are placed in the theme “Then”  for the show. Do you have some feeling with this theme related to your common style? Does it fit you?

Neferia: Ivalde makes Classic Vintage clothing for todays fashionable women. Ivalde draws on good designs from all eras,hoping to evoke the elegance and glamour of bygones days, Ivalde is dedicated to bringing classic style to Second Life. I am placed in the then catogory and that suits me ,since I make mostly vintage,clothes from the bygones days. 

The color of the designs you will create for this show is black. Do you use this color a lot? What is the special challenge for this color? Do you have a special connection with this color?

Neferia: My color is black and everybody need a black dress in their wardrobe, sl or rl:) It can be a difficult, cause details often dont show so well in black clothes. 

 EFA-AIFW2009 - outfit Invalde

Photographer of the picture and model on the picture: Connie Arida, wearing  ~Ivalde~Augusta black dress 1920 

Have a look yourself at Invalde and give yourself the feminine look of the gone days.   is always busy with new things and her collection grows day by day, for sure you will find something that suits you!

 

EFA-AIFW2009 (logo red)

 

Neferia Abel is part of the designer team of the EFA-AIFW2009 show. Her creations will be  presented in the theme “then”.