Monday 26 January, the real life merged with virtual life in the Beurs van Berlage. After months of preparation it was finally going to happen, the EFA-AIFW2009 show. The Beurs van Berlage was filled with guests, even people were waiting outside looking for a chance to get in and join the show too. After the shows of Eleonore de Ruuk and Melanie Brown, the simultaneous RL-SL show started. DJ Damien.S was tuning and on a big screen you could see the show in Second Life as the guests in Second Life could see the show in Amsterdam. Unfortunate, the camera did not work with the PC, but with the web-cam the atmosphere could be felt and a glimp of the show could be seen in the Beurs van Berlage at Ischia.

It was really special to see the both shows at the same time, each with it’s own possibilities. The show in Amsterdam with the speed of the models and the show in Secondlife with the luxery touches. But one thing for sure, both shows had the same character, same feeling, same enthusiastic public and breathing the same atmosphere. Although the EFA-AIFW2009 was maybe not perfect at each detail, all participants can be satisfied and proud on the result. Another step forward has been taken to merge the real life fashion world with the virtual fashion world.

Thanks to Kafee Iwish for making the pictures

(more…)

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I want to give a big applause to Sysy Chapman, Neferia Abel, Sascha Frangilli, Digit Darkes and Zaara Kohime. This designer team did a fantastic job by reproducing the RL-designs in Second Life for the EFA-AIFW2009 show. The challenge was big. They had to work with working pictures of the RL designer, Jennifer Delano. There was no possibility to see how these designs move, feel, look and fit on a model. And the pictures were not of a very brilliant quality. Also the style of the designs was complete different that they were used to normally. So a complete other way of working, thinking and improvisation was required. You could see the results during the EFA-AIFW2009 show.  But also these outfits are now for sale in the shops of the designers. Also you can read at their blogs how they experienced the challenge.

 THEN – BLACK (Neferia Abel and Zaara Kohime)

EFA-AIFW2009 - Then balck by Neferia AbelEFA-AIFW2009 - Then Black by Zaara Kohime

 

NOW – RED (Sysy Chapman and mixed designers)

 EFA-AIFW2009 - Now red by Sysy ChapmanEFA-AIFW2009 - Now red by Neferia Abel

 

SOON – WHITE (Digit Darkes and Sascha Frangilli) 

 EFA-AIFW2009 - Soon white by digit DarkesEFA-AIFW2009 - Soon white by Sascha Frangilli

For me it was nice to see how everybody coped with this challenge. And great I had the change to have a little view in their kitchen, explaining me what was possible and what difficulties SL can give you when designing clothes. Certainly I will look different now at the designs I can find in SL. What also is nice, that you still can recognise the style of each designer in the reproduced outfits. Sysy, Neferia, Sascha, Digit and Zaara, I want to thank you all for this experience, it was great working with you and nice to know you all a little bit more now! Keep up the good work you all deliver.

Pictures of EFA-AIFW2009 by Tillie Ariantho

Be welcom to share your pictures in the Ewing Fashion Agency FLICKR group

EFA-AIFW2009 Invite event by Kafee Iwish

 

You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District

 

At 11.00 AM SLT on the 26th of January 2009, the Ewing Fashion Agency will once again be joining forces with the Amsterdam-based real-world talent managers, The Artist Advice for another Second Life/Real World simultaneous fashion event.  During the live fashion show at Beurs van Berlage (Amsterdam – The Netherlands), the Ewing Fashion Agency will host the Second Life version of the show at its Ischia sim location, where EGG Development will reproduce the venue of the show, The Beurs van Berlage.  Building on the success of last years First Fusion show, this year each event will be viewable to the other as they occur.  The Real World creations of Real World designers Jennifer Delano, Melanie Brown and Eleonore de Ruuk  are being recreated for the Second Life production by a talented lineup of Second Life designers: Digit Darkes, Neferia Abel, Sascha Frangilli, Simone Stern, Sysy Chapman and Zaara Kohime.  In acknowledgement of significance of these innovative collaborations, Runway Magazine and DX Exchange have signed on as corporate sponsors for the event. Beside the fashion show, also the DJ will be presented in both world, Damien. S will be on stage in the Beurs van Berlage and at Ischia during the show.

EFA-AIFW2009 Invite event by Kafee Iwish 

 

You are cordially invited to be our guest at EFA-AIFW2009, Now, Then, Soon

Monday 26 January 2009

9.30 – 12.00 AM SLT

Ischia, Ewing Fashion District

 

PROGRAM

9.30 AM SLT: Live broadcasting of the RL-fashion show of Eleonore de Ruuk and Melanie Brown

10.30 AM SLT: Simultaneous RL-SL fashion show, EFA-AIFW2009 Now, Then, Soon (featuring SL-designers Neferia Abel, Zaara Kohime, Sysy Chapman, Simone Stern, Sascha Frangilli and Digit Darkes)

11.15 AM SLT: Meet the designers and models, simultaneous RL-SL talkshow (has to be confirmed)

Music will be provided by DJ Damien.S during the event.

Your host for this show will be Tiffany Dragonash, dressed by Orage Creations

 

Event sponsors EFA-AIFW2009 - logo RUNWAY Magazine

EFA-AIFW2009 - logo DX Exchange    

 

  

 

 

 Building sponsor: EGG Development EFA-AIFW2009 logo EGG Development

 

 

 

 

 

 

Broadcasting sponsor: Engage! EFA-AIFW2009 - logo Engage

 

 

 

Wall sponsors

 EFA-AIFW2009 logo Angel DessousEFA-AIFW2009 logo Seldom Blue Fashion

 

Goodybags

Goodybags from the sponsors will be posted in the Ewing VIP-guest group after the event.

 

Zaara Kohime is a rather new face in fashion world, her first shop was opened in January 2008. But she stool very quickly many fashion hearts. It seems like everybody, including me, is in love with her designs. A fusion of rich textures, bold colors and contemporary silhouettes is {Zaara}‘s forte.  Packed in an Indian style it gives you the luxury 1001 night feeling, while it is still very wearable for any occasion. Recently she added matching accessories to her collection and… to taste even more the Indian style, she started 2009 by opening her own sim. How will this exotic lady translate the down to earth dutch designs for the EFA-AIFW2009 event?

EFA-AIFW2009 Zaara 3EFA-AIFW2009 Zaara 4EFA-AIFW2009 Zaara 5

Zaara Kohime pictured by Connie Arida

For the EFA-AIFW2009show you have to reproduce 4 outfits from the RL-show. The RL-designer describes her designs as follow: “My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.”  How far does your style meet this style? And can you replace yourself in this style and work with it?

Zaara: I woudnt say so… my style tends to be more layered… casual, whimsy with a hint of opulence. However being a graphic designer in RL, I am used to delivering a job on the given brief.. so this is how I look at it. Though I am sure a bit of Zaaraness would be evident in the design.

You are placed in the theme “Then”  for the show. Do you have some feeling with this theme related to your common style? Does it fit you?

Zaara: Well if I take it literally as the word “Then”(past)… for me my designs are influenced by by various time frames.. from the luxurious styles of the maharajahs to the bustling bazaars and busy city life of Bombay today. Nostalgia appeals to me so probably “then” as a theme suits me fine.

The color of the designs you will create for this show is black. Do you use this color a lot? What is the special challenge for this color? Do you have a special connection with this color?

Zaara: Oh I love black and its not difficult for me to work with this color at all..  its timeless. But I just adore color… and color harmonies is one of my strenghts and I love playing with them in my designs which I guess I cannot do with black. So in that sense it would be ‘different’ for me.

Outfit Zaara

Photographer of the picture and model on the picture: Connie Arida, wearing Zaara: Chaya “pipal”

Go visit the {Zaara} sim, to shop or to make the winning picture for the ZaaraSimContest, you have time until 31 January 2009 to enter.

EFA-AIFW2009 (logo red)Zaara Kohime is part of the designer team of the EFA-AIFW2009 show. Her creations will be presented in the theme “then”.

SECOND LIFE, 15 January 2009 – At 11.00 AM SLT on the 26th of January 2009, the Ewing Fashion Agency will once again be joining forces with the Amsterdam-based real-world talent managers, The Artist Advice for another Second Life/Real World simutaneous fashion event.  During the live fashion show at Beurs van Berlage (Amsterdam – The Netherlands), the Ewing Fashion Agency will host the Second Life version of the show at its Ischia sim location, where EGG Development will reproduce the venue of the show, The Beurs van Berlage.  Building on the success of last years First Fusion show, this year each event will be viewable to the other as they occur.  The Real World creations of Real World designers Jennifer Delano, Melanie Brown and Eleonore de Ruuk  are being recreated for the Second Life production by a talented lineup of Second Life designers: Digit Darkes, Neferia Abel, Sascha Frangilli, Simone Stern, Sysy Chapman and Zaara Kohime.  In acknowledgement of significance of these innovative collaborations, Runway Magazine and DX Exchange have signed on as corporate sponsors for the event. Beside the fashion show, also the DJ will be presented in both world, Damien. S will be on stage in the Beurs van Berlage and at Ischia during the show.

 
 
 
 
efa-logo-correct
 
About the Ewing Fashion Agency
 
The Ewing Fashion Agency  (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve. 
 

EFA-AIFW2009 - logo RUNWAY Magazine

 
About RUNWAY Magazine

RUNWAY Magazine is a monthly in-world publication dedicated to the promotion of fashion, modeling and design in Second Life.  RUNWAY features the who’s  who in the fashion world in Second Life, the seasoned designers, models and agencies, as well as the fresh new up and coming talent on and off the runway. RUNWAY has always maintained its neutrality in working with designers and fashion agencies in Second Life by covering all the fashion shows and events to bring its readers the latest news, updates and revues of the designers captured as they happen. With a circulation of over 65.000 readers monthly in-world, RUNWAY is hands down the best fashion read in Second Life.

Source: www.runwaysl.com 

EFA-AIFW2009 - logo DX Exchange

About DX Exchange

DX Exchange is based in the Netherlands and is a 3D media company and Virtual Service Provider that offers his services in the field of virtual internet. Since 2007 DX Exchange has been creating and running 3D communities. DX Exchange was founded in 2006 as a currency exchange office for the Dutch community in the ‘Second Life’ virtual world, and is currently expanding to the surrounding countries, other platforms and more exchange services. The DX Exchange payment system makes it possible to exchange Euros for virtual money and vice versa , using accepted and leading local payment methods and support.  Currently in Second Life the company serves some 20,000 customers. For more information, see www.dxexchange.com.

 

EFA - The Artist Advice
About the Artists Advice
 
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extra’s, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients. 
Source: http://www.theartistadvice.nl/ 

EFA - AIFW2009

About Amsterdam Fashion Week

“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks. Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.
 
EFA @ Amsterdam International Fashion Week Team:
Una Ewing
Tiffany Dragonash
Connie Molinaro