A few months back, I happened upon a shop that was named ZAARA.  I was shopping with my best friend Katalina Michalak.  We love to explore and find new designers, that have extraordinary designs and colours that pop. 

When I walked into the shop, I was blown over by the beauty, colour and intricacy of the clothing and jewelry that I saw before me.  I related to it all and fell passionately in love with everything.  I went into a shopping frenzy and bought almost every item in the fat packs.  Walked out and never even quibbled about all that I had just bought or what I had spent.  IT WAS WORTH IT!

Now that I am writing for the EFA fashion blog, I wanted to blog Zaara and the magnificent clothing and jewelery line that she offers.  When I put on a Zaara made fashion, I always grab the attention of others, who what to know where I got such beautifully layered designs with colour that will knock your socks off.  I was wearing the kavi top in pink last evening with the jeweled jeans, my partner Dolphin Robson, could not keep his eyes off of me and told me several times, how well put together I looked.  The blouse look amazingly soft and flowing.  Now I don’t know about the rest of you, but when a man will notice and comment, then you know you are wearing something very special.



Zaara Kohime is a rather new face in fashion world, her first shop was opened in January 2008. But she stool very quickly many fashion hearts. It seems like everybody, including me, is in love with her designs. A fusion of rich textures, bold colors and contemporary silhouettes is {Zaara}‘s forte.  Packed in an Indian style it gives you the luxury 1001 night feeling, while it is still very wearable for any occasion. Recently she added matching accessories to her collection and… to taste even more the Indian style, she started 2009 by opening her own sim. How will this exotic lady translate the down to earth dutch designs for the EFA-AIFW2009 event?

EFA-AIFW2009 Zaara 3EFA-AIFW2009 Zaara 4EFA-AIFW2009 Zaara 5

Zaara Kohime pictured by Connie Arida

For the EFA-AIFW2009show you have to reproduce 4 outfits from the RL-show. The RL-designer describes her designs as follow: “My common designs are simple and wearable dresses. Those are most of the time make from the unusual choice of material.”  How far does your style meet this style? And can you replace yourself in this style and work with it?

Zaara: I woudnt say so… my style tends to be more layered… casual, whimsy with a hint of opulence. However being a graphic designer in RL, I am used to delivering a job on the given brief.. so this is how I look at it. Though I am sure a bit of Zaaraness would be evident in the design.

You are placed in the theme “Then”  for the show. Do you have some feeling with this theme related to your common style? Does it fit you?

Zaara: Well if I take it literally as the word “Then”(past)… for me my designs are influenced by by various time frames.. from the luxurious styles of the maharajahs to the bustling bazaars and busy city life of Bombay today. Nostalgia appeals to me so probably “then” as a theme suits me fine.

The color of the designs you will create for this show is black. Do you use this color a lot? What is the special challenge for this color? Do you have a special connection with this color?

Zaara: Oh I love black and its not difficult for me to work with this color at all..  its timeless. But I just adore color… and color harmonies is one of my strenghts and I love playing with them in my designs which I guess I cannot do with black. So in that sense it would be ‘different’ for me.

Outfit Zaara

Photographer of the picture and model on the picture: Connie Arida, wearing Zaara: Chaya “pipal”

Go visit the {Zaara} sim, to shop or to make the winning picture for the ZaaraSimContest, you have time until 31 January 2009 to enter.

EFA-AIFW2009 (logo red)Zaara Kohime is part of the designer team of the EFA-AIFW2009 show. Her creations will be presented in the theme “then”.