Iota Ultsch is a first life designer and architect with over 20 years experience in fashion design working for high-profile houses in London, Paris, Milan and Florence. Her primary occupation in SL has been as an architect and furniture designer. Heavily influenced by Louis Kahn, Ludwig Mies van der Rohe and John Pawson, she brings her minimalist style from first life into Second Life, which are evident in her designs for both her furniture shop, MOOG MOOD design, and her newly built boutique which houses her clothing line. Iota states, “I wanted to design an elegant, uncluttered, luxurious space by the sea that women can enjoy being in whilst shopping.” This posh boutique, aptly named Tres Jolie, is located at Slustleria and is a testament to this designer’s sense of modern style and class.
The interior of Tres Jolie! is an ideal showcase for her fashion designs and it is here where she departs from minimalism and indulges us with lavish textures, intriguing patterns and bold color that offer unique looks with a French influence that are wearable works of art.
So far, her collection is somewhat limited, but each piece is an absolute “must-have” as they are beautifully designed and put together. Iota will be having a Grand Opening sometime in the next few weeks so be sure to join her group, Tres Jolie, to receive an invitation and to be updated of her new collection as it arrives.
Ewing Fashion Agency 
November 20, 2007 at 6:32 am
Looks sweet… but not extraordinary to me.. and for 800 – 1100 L$? Not likely I am going to buy it. The build is wonderful though.
December 10, 2007 at 2:07 am
Tres Jolie is definitely my favorite boutique in SL right now. Wonderful article. I now own all of all of Iota Ultsch’s designs and can’t wait until her new collection. But more importantly Iota Ultsch is one of the most endearing and generous people I’ve met in SL. Great lady, great designs, great attitude-she has it all!
I salute her!
April 27, 2008 at 6:56 pm
I agree her gowns are expensive, but the puts so much thought and innovation into them that you will find them well worth it. Her flexis move with such grace and fluidity that you will think she has her own private physics engine. For her more risque outfits, she even includes a pasty for those who are timid about showing nipples that folks can modify to match their skin tone. She’s friendly and helpful and provided me a modifiable system skirt to deal with the dreaded non-rezzing system skirt issue. All in all, one of my favorite designers in Second Life.